1. Speak with our Wholesale team
Our financing experts will guide you through the process and help structure a funding solution for your specific needs.
2 MINInventory financingfor CPG brands selling into retail
Access capital before a PO comes in, so you can bridge the entire
cashflow gap from production through to retailer payment.
Trusted by 6,000+ sellers worldwide
Inventory financing to expand
your retail footprint.
A smarter alternative to PO financing and invoice factoring
Our funding isn't tied to specific orders - we send cash directly to your bank. We can replace your invoice financing provider or work alongside them to provide complete coverage.
Higher funding limits than ABLs
Our underwriting process focuses on your performance, not your asset base, giving us the confidence to offer higher limits than traditional options can. Access more capital at very competitive rates.
A long-term wholesale
financing partner
Get ongoing access to inventory financing, so you can scale production and accept larger retailer orders without straining cashflow. We've financed 6,000+ consumer brands and deployed over $6B - your team gets dedicated support and industry insights alongside the capital.
Want to learn more?
Speak to our CPG financing experts
Transparent, flexible terms
Repay the inventory financing amount, plus a fixed fee, in set weekly instalments. No hidden payments beyond that. Choose what works best for your cashflow.
Limited risk
We don't secure against your inventory like an asset-based lender (ABL) would. We don’t require a personal guarantee like a bank would. We don’t take an ownership stake like equity financing does.
A hassle-free process
Our underwriting process is quick and comprehensive, eliminating lengthy paperwork and drawn-out reviews. Simply create a Wayflyer account, connect your systems and receive a financing offer in as little as 24 hours.
Don’t just take our word for it.
We’ve funded 6,000+ brands.
Rated 4.7/5 based on 500+ reviews.
Showing our 5 star reviews at Trustpilot.
Peter Paul and the team at Wayflyer are…
Peter Paul and the team at Wayflyer are an enormous benefit in helping our continued growth. at 100%YoY growth so far we are using their support and guidance to ensure this continues throughout 2026. Wayflyer look at the WHOLE business and use their amazing analytical tools to both make decisions and, via the portal, allow us to see what they see. Thanks
Funded in a week, straight shooters
Funding hit our account inside a week. From first call to money in the bank, the whole thing moved faster than I thought possible. What stood out was how straightforward they were. No games, no bait and switch, no fine print surprises. The rate they quoted was the rate we got. Terms were clean and made sense for our business. You can also tell they actually care about the client side of it. Felt like they wanted us to win, not just close a deal. Rates and terms were genuinely some of the best we've seen. Would recommend to any founder who needs growth capital without the runaround.
Amazing service
Wayflyer and our account manager Peter have been amazing to deal with on our funding journey! I’ve found the whole process to easy and reliable and it’s helped us grow so much as a small business and allowed us to purchase larger stock orders / manager cash flow better :)
Kane is quick and straight to the…
Kane is quick and straight to the point, I love working with him. Wayflyer as a company is really the best out there when it comes to MCAs because they are transparent with their fees and very flexible with the deployment of capital and payments. By adjusting the deployment date and figuring out when the repayments will come out, we are able to have the perfect cashflow!
Incredibly easy and smooth process
Incredibly easy and smooth process, highly recommend.
Amazing team
Amazing team! Having dealt with financing a LOT and having lots of 'computer says no' feedback the guys at Wayflyer really stopped to listen about what we were trying to achieve, believed in the brand and the strategy, and on the back of that + the numbers they can see from Shopify/Meta/Google were confident to back us on our growth journey. Special shout out to Sarah who was amazing :)
Kane was very helpful
Kane was very responsive, easy to work with and helped get to a place that was good for both parties.
From start to finish it was a breeze…
From start to finish it was a breeze working with Wayflyer. The automated application system is very straightforward, and the team is more than helpful once you are at the evaluation stage. Marc Brichs and rest of the team were to the point with the communication, and great to work with overall.
Kane was very responsive and easy to…
Kane was very responsive and easy to work with throughout the process. He took the time to clearly explain our options and moved quickly when we needed clarity.
Wayflyer acts as a true partner
Wayflyer has been great and acts as a true partner. As a company we were modeling sales projections for 2026 and I kept adjusting the numbers and financing needed, and Wayflyer was patient and provided options along the way.
Great customer service
Great customer service. Funding in our industry is hard to come by, so we were pleased to receive such a large option for funding, when we decided to take much less than offered, Paddy at WayFlyer and his team didn't bat an eye. They have been incredible to work with. Low fees, very communicative, on top of things, crystal clear messaging, no deception. Interested in funding, work with WayFlyer.
Working with the Wayflyer.com Sales…
Working with the Wayflyer.com Sales Manager named Cian O'Neil has been an extremely enjoyable process. Knowledgeable, Fast, and Courteous. I highly recommend them!
Apply in minutes.
Access capital in hours.
1. Speak with our Wholesale team
Our financing experts will guide you through the process and help structure a funding solution for your specific needs.
2 MIN
2. Securely share your financials for review
Our underwriting team will assess your historical financials and forward-looking projections, then send you tailored offers to choose from.
10 MINS
3. Select an offer
Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
24 HOURSAre you eligible for financing?
$250,000+ annual sales
6+ months in business
Sell in a brick-and-mortar store
Based in the US, UK or Australia
