Wholesale
Seize retail growth opportunities.
We provide ongoing access to
capital, so you can fund production
without putting a strain on cashflow.


Trusted by 4,000+ sellers worldwide
Capital to help land your
products on more shelves.
Pre-PO financing
We bridge the cashflow gap from production through to retailer payment. Our funding isn't tied to specific orders - we send cash directly to your bank to use as you see fit. We can replace your invoice financing provider or work alongside them to provide complete coverage.
Higher funding limits than ABLs
Access more capital at very competitive rates. Our underwriting process focuses on your performance, not your asset base, giving us the confidence to offer higher limits than traditional options can.
A long-term growth partner
Get ongoing access to capital, so you can scale production without putting pressure on cashflow. Having financed thousands of brands, our team can provide insights and support beyond just capital.

Speak to our financing experts
Transparent, flexible terms
Pay back the financing amount, plus a single fixed fee, in set weekly or bi-weekly installments. There are no hidden payments beyond that. Choose what works best for your cashflow.
Limited risk
We don't secure against your inventory like an asset-based lender (ABL) would. We don’t require a personal guarantee like a bank would. We don’t take an ownership stake like equity financing does.

A hassle-free process
We understand your need to act quickly once retail opportunities arise. Our underwriting process is quick and comprehensive, eliminating lengthy paperwork and drawn-out reviews.
Don’t just take our word for it.
We’ve funded 4,000+ brands.
Rated 4.8/5 based on 300+ reviews.
Showing our 5 star reviews at Trustpilot.
I'm happy to be working with Wayflyer…
I'm happy to be working with Wayflyer (Peter Paul). Wayflyer is easy to work with and offers decent financing rates.

Our Finance Partner for Life!
Kane and the entire team at Wayflyer have been great to work with. We just took on our second disbursement (1.5x the original one), with favorable terms, and are excited to deploy that to scale our inventory to meet demand. We look forward to working with them for many deployments to come!

Great service and rates!
They offer very fair rates! Peter Paul is very kind and helpful. I have been approached (as everyone can imagine) by dozens of finance companies, but Wayflyer always has the best rates and best service. Thank you for helping my business to grow!

Wayflyer has been an incredible partner…
Wayflyer has been an incredible partner for our business. Their team is responsive, supportive, and truly understands the needs of e-commerce brands. The funding process is fast and seamless, and their insights have helped us make smarter growth decisions. It’s been amazing working with them – highly recommend!

We worked with Richard and Anne at…
We worked with Richard and Anne at Wayflyer and they provided excellent customer service. They provided us with financing options that met our business needs. During the entire process, they acted very professionally and efficient. Highly recommended.

The communication and easy of working…
The communication and easy of working with Kane and the team makes getting funding easy and quick!

We have had the pleasure to work with…
We have had the pleasure to work with Alyssa at Wayflyer and I have to say Alyssa is on the ball in every respect. Alissya's communication is clear, concise and gets back to us within 1 day sometimes same day. When we had questions about our account Alyssa addressed them thoroughly and with efficiency. Alissa is a credit to her profession and asset to the wayflyer community. We are very happy with our service and we will continue to use Wayflyer services part and parcel because of the outstanding service we have received thus far. Shaun Shienfield, President Found Golf Balls Limited

Great service and very professional
Great service and very professional! This is the go to place for revenue based financing!

Flexible Options - So Helpful!
I love that Wayflyer provided a few options to reach my desired interest rate and maintain a lower remittance amount. We were able to structure a financing that works perfectly for my company in the near term.

A true start up partner!
Reliable, agile team and very clear process. Wayflyer is the way to go!

Excellent Partner for Amazon Sellers
As an Amazon seller, access to fast and flexible funding is crucial to keep inventory flowing and seize growth opportunities. Wayflyer has been an absolute game-changer for us. From the start, the application process was incredibly straightforward and fast. No endless paperwork or confusing requirements—just a clear, data-driven approach that made it easy to get approved. What really impressed us were the fair terms and complete transparency. No hidden fees, no vague conditions—everything was clear and aligned with our cash flow needs. Their team is also friendly, responsive, and genuinely wants to see their clients succeed. Wayflyer has helped us scale faster and stay ahead of Q4 demand. I highly recommend it to any eCommerce business looking for a trustworthy cash advance partner.

Wayflyer is awesome
Wayflyer is awesome - especially enjoy working with Kane! They are quick, efficient, and reliable. Very responsive and truly a great partner to scale your business with.

Apply in minutes.
Access capital in hours.
1. Speak with our Wholesale team
2. Securely share your financials for review

3. Select an offer
Are you eligible for financing?
$250,000+ annual sales
6+ months in business

Sell in a brick-and-mortar store
Operate in a supported country
