Wholesale
Seize retail growth opportunities.
We provide ongoing access to
capital, so you can fund production
without putting a strain on cashflow.


Capital to help land your
products on more shelves.
Pre-PO financing
We bridge the entire cashflow gap from production through to retailer payment. Our funding isn't tied to specific orders - we send cash directly to your bank to use as you see fit. We can replace your invoice financing provider or work alongside them to provide complete coverage.
Higher funding limits than ABLs
Access more capital at very competitive rates. Our underwriting process focuses on your performance, not your asset base, giving us the confidence to offer higher limits than traditional options can.
A long-term growth partner
Get ongoing access to capital, so you can scale production without putting pressure on cashflow. Having financed thousands of brands, our team can provide insights and support beyond just capital.

Speak to our financing experts
Transparent, flexible terms
Pay back the financing amount, plus a single fixed fee, in set weekly or bi-weekly installments. There are no hidden payments beyond that. Choose what works best for your cashflow.
Limited risk
We don't secure against your inventory like an asset-based lender (ABL) would. We don’t require a personal guarantee like a bank would. We don’t take an ownership stake like equity financing does.

A hassle-free process
We understand your need to act quickly once retail opportunities arise. Our underwriting process is quick and comprehensive, eliminating lengthy paperwork and drawn-out reviews.
Don’t just take our word for it.
We’ve funded 4,000+ brands.
Rated 4.8/5 based on 300+ reviews.
Showing our 5 star reviews at Trustpilot.
This is now my second round of funding…
This is now my second round of funding for my menswear brand Weston Jon Boucher and I have to say it's been nothing but a positive experience to work with Wayflyer. Their reps, communication, integrated app with Shopify, and approval and funding process is incredibly streamlined. I weighed a few other lenders that are competitors and I'm happy to say that I feel that I not only got the most competitive rate, but the customer service and ease of overall lift on my end was amazingly straightforward. They also were flexible on negotiations with my accountants and advisors suggestions for what actually was best for my business at this particular season of scaling. Shopify Capital is also very streamlined, but more expensive, aggressive on payback and impersonal in comparison. Highly recommend Wayflyer!

Easy to work with and good prices
Easy to work with and good prices. Reasonable in lending.

Great Service
Kane is responsive and quick. He answers any and all questions in a timely manner, and we've been very happy with Wayflyer as a whole since we began working with them back in November.

Quick and Friendly Approach!
Quick and Friendly Approach to Small Business with a real person to chat with! Love working with Clodagh and Wayflyer!

Great funding partner and experience.
Amazing first experience with Wayflyer for one of my DTC brands! Their team, service, and the technology behind their platform are top-notch. I highly recommend them to any business owner looking for a funding partner to scale growth rapidly.

Wayflyer has been a game-changer for…
Wayflyer has been a game-changer for our e-commerce business. Their purpose-built financing solutions are tailored to the needs of growing consumer brands like ours, providing the capital we needed to scale quickly and efficiently. The process was seamless from start to finish, with transparent terms and excellent customer support throughout. Wayflyer truly understands the challenges faced by e-commerce businesses and offers a flexible approach that empowers growth without unnecessary stress. If you're looking for a reliable funding partner to take your brand to the next level, I highly recommend Wayflyer!

Wayflyer has been a game-changer
Wayflyer has been a game-changer for our business! Their line of credit has been incredibly helpful, and their customer service is truly unmatched. Every interaction feels personal, and their team goes above and beyond to meet our needs. They genuinely care about their clients’ success, making them an invaluable partner for our growth.

Outstanding Partner for Growth
Working with Paddy and the entire team at Wayflyer was an exceptional experience. They were professional, efficient, and truly supportive throughout the process. We were able to finalize a deal very quickly, and their expertise made the entire journey seamless. Highly recommend!!

Wayflyer has been a game-changer
Wayflyer has been a game-changer for our business. Their team is incredibly supportive, taking the time to understand our unique needs and providing a seamless funding experience. The flexible repayment structure has allowed us to manage cash flow effectively while scaling operations. Highly recommend Wayflyer to any business looking for a reliable partner in growth!

Wayfler has changed our business for…
Wayfler has changed our business for the better. Kane and the team is easy to work with and help me scale my business faster then if I would have alone. Thanks guys

Wayflyer is hands down the best. Try to get Kane as your rep.
Wayflyer is the best out there, period. Competitive rates, and absolutely the least friction when you continue working with them. I work with Kane who is extremely responsive and provides straightforward options for me to select from to choose from depending on our needs. Lightning fast, flexible, easy, and fair rates.

Kane Hamil is the man
Kane Hamil is the man! He actually gets what we need without the usual back-and-forth or fluff. Every time we’ve worked with him, he’s made the process smooth and delivered exactly what was promised—no surprises, no excuses. I’ve been able to focus on growing our business instead of stressing about funding. Can’t recommend him enough.

Apply in minutes.
Access capital in hours.
1. Speak with our Wholesale team
2. Securely share your financials for review

3. Select an offer
Are you eligible for financing?
$250,000+ annual sales
6+ months in business

Sell in a brick-and-mortar store
Operate in a supported country
