Wholesale

Seize retail growth opportunities.

We provide ongoing access to
capital, so you can fund production
without putting a strain on cashflow.

Get started
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Trusted by 4,000+ sellers worldwide

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Capital to help land your
products on more shelves.

Pre-PO financing

We bridge the cashflow gap from production through to retailer payment. Our funding isn't tied to specific orders - we send cash directly to your bank to use as you see fit. We can replace your invoice financing provider or work alongside them to provide complete coverage.

Higher funding limits than ABLs

Access more capital at very competitive rates. Our underwriting process focuses on your performance, not your asset base, giving us the confidence to offer higher limits than traditional options can.

A long-term growth partner

Get ongoing access to capital, so you can scale production without putting pressure on cashflow. Having financed thousands of brands, our team can provide insights and support beyond just capital.

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Want to learn more?

Speak to our financing experts

Transparent, flexible terms

Pay back the financing amount, plus a single fixed fee, in set weekly or bi-weekly installments. There are no hidden payments beyond that. Choose what works best for your cashflow.

Limited risk

We don't secure against your inventory like an asset-based lender (ABL) would. We don’t require a personal guarantee like a bank would. We don’t take an ownership stake like equity financing does.

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A hassle-free process

We understand your need to act quickly once retail opportunities arise. Our underwriting process is quick and comprehensive, eliminating lengthy paperwork and drawn-out reviews.

Don’t just take our word for it.
We’ve funded 4,000+ brands.

Rated 4.8/5 based on 300+ reviews.

Showing our 5 star reviews at Trustpilot.

Five star rating

Wayflyer has helped keep my business…

Wayflyer has helped keep my business afloat when seemingly no one else would. The micro loan terms are fair and flexible and the customer service is grade A. Thanks Clodaugh for following up consistently and making this process easy for us.

Author avatar
Ciara Imani May20 Feb
Five star rating

Wayflyer knows small business

The team at Wayflyer was a pleasure to work with and really seems to understand the business owners perspective. Their repayment plans work painlessly for us and their rates are also very competitive. The best Ive seen.

Author avatar
Todd14 Feb
Five star rating

Couldn't recommend Wayflyer enough

Couldn't recommend Wayflyer enough! Dara has been super quick to response with any enquiries we had. We were able to get the funding we needed easily and on great terms. This has been massive for us helping scale our eccommerce brand.

Author avatar
Jake Ellis12 Feb
Five star rating

Highly recommend using Wayflyer

Highly recommend using Wayflyer. Everyone whom I've worked with in Wayflyer has gone above and beyond. They are very quick, and reply to emails right away. It has been over a year since I've become a client, and I am extremely satisfied.

Author avatar
Remi Fuchs08 Feb
Five star rating

This is now my second round of funding…

This is now my second round of funding for my menswear brand Weston Jon Boucher and I have to say it's been nothing but a positive experience to work with Wayflyer. Their reps, communication, integrated app with Shopify, and approval and funding process is incredibly streamlined. I weighed a few other lenders that are competitors and I'm happy to say that I feel that I not only got the most competitive rate, but the customer service and ease of overall lift on my end was amazingly straightforward. They also were flexible on negotiations with my accountants and advisors suggestions for what actually was best for my business at this particular season of scaling. Shopify Capital is also very streamlined, but more expensive, aggressive on payback and impersonal in comparison. Highly recommend Wayflyer!

Author avatar
Weston Jon Boucher05 Feb
Five star rating

Easy to work with and good prices

Easy to work with and good prices. Reasonable in lending. The interest rates and pay back costs are good compared to others I’ve worked with especially the pay back cap at the end of the month. That has helped a lot.

Author avatar
Olivia Go04 Feb
Five star rating

Great Service

Kane is responsive and quick. He answers any and all questions in a timely manner, and we've been very happy with Wayflyer as a whole since we began working with them back in November.

Author avatar
Alex Garyn03 Feb
Five star rating

Quick and Friendly Approach!

Quick and Friendly Approach to Small Business with a real person to chat with! Love working with Clodagh and Wayflyer!

Author avatar
Andrew Hibbs30 Jan
Five star rating

Great funding partner and experience.

Amazing first experience with Wayflyer for one of my DTC brands! Their team, service, and the technology behind their platform are top-notch. I highly recommend them to any business owner looking for a funding partner to scale growth rapidly.

Author avatar
Antoine Lessard23 Jan
Five star rating

Wayflyer has been a game-changer for…

Wayflyer has been a game-changer for our e-commerce business. Their purpose-built financing solutions are tailored to the needs of growing consumer brands like ours, providing the capital we needed to scale quickly and efficiently. The process was seamless from start to finish, with transparent terms and excellent customer support throughout. Wayflyer truly understands the challenges faced by e-commerce businesses and offers a flexible approach that empowers growth without unnecessary stress. If you're looking for a reliable funding partner to take your brand to the next level, I highly recommend Wayflyer!

Author avatar
Kay Wen21 Jan
Five star rating

Wayflyer has been a game-changer

Wayflyer has been a game-changer for our business! Their line of credit has been incredibly helpful, and their customer service is truly unmatched. Every interaction feels personal, and their team goes above and beyond to meet our needs. They genuinely care about their clients’ success, making them an invaluable partner for our growth.

Author avatar
Michelle Pusateri21 Jan
Five star rating

Outstanding Partner for Growth

Working with Paddy and the entire team at Wayflyer was an exceptional experience. They were professional, efficient, and truly supportive throughout the process. We were able to finalize a deal very quickly, and their expertise made the entire journey seamless. Highly recommend!!

Author avatar
Dan Gelshteyn17 Jan

Apply in minutes.
Access capital in hours.

1. Speak with our Wholesale team

Our financing experts will guide you through the process and help structure a funding solution for your specific needs.
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2. Securely share your financials for review

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Our underwriting team will assess your historical financials and forward-looking projections, then send you tailored offers to choose from.
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3. Select an offer

Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
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Are you eligible for financing?

$250,000+ annual sales

6+ months in business

6 months

Sell in a brick-and-mortar store

Operate in a supported country

UK, Spain, USA, Belgium, Ireland, Germany, Canada, Australia, Sweden, Netherlands