Direct to Consumer

    Turn great products into a thriving brand.

    Our purpose-built financing helps
    brands grow on their terms.

    Get started
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    Trusted by 5,000+ brands worldwide

    • true classic
    • cuts
    • geologie
    • dockandbay
    • freshcleanthreads
    • spongelle
    • wild
    • ghostgolf
    • currentbody

    Thousands of DTC brands are scaling with Wayflyer.

    Funding to fuel your growth

    Success means bigger inventory orders and rising ad spend. Our funding helps ensure you can continue your growth momentum, while keeping cashflow healthy.

    Fast and hassle-free

    Get capital in hours, not weeks, so you can capitalize on growth opportunities. Our streamlined process eliminates lengthy paperwork and drawn-out reviews.

    Limited risk

    We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business. Keep full control while accessing the capital you need.

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    Ready to apply?

    Get a financing offer today

    It takes less than 10 minutes to submit an application.

    No spend restrictions

    We send cash directly to your account - whether it's for inventory, marketing or any other business need, you decide how best to use it.

    Simple, transparent terms

    Pay back the financing amount, plus a single fixed fee of 5-10%, over a timeframe that aligns with your business cycles. No hidden costs or complex fee structures.

    A financing partner by your side

    We're a financing partner built to support your journey from early stage to household name. Having helped thousands of DTC brands scale, our team can provide ongoing support beyond just capital.

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    Don’t just take our word for it.
    We’ve funded 4,000+ brands.

    Rated 4.8/5 based on 300+ reviews.

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    Five star rating

    Perfect for busy startups

    Wayflyer is easy to work with, transparent in their procedures, quick with contract deployment and fund transfers, and seamless with their payback process. Apply, get the funds, and forget about the rest. The perfect solution for a small business.

    Author avatar
    Mackenzie Andrews13 Jun
    Five star rating

    Funds in under a week

    Wayflyer is by far the most easy to use and straight forward lender we've used. Like we're talking funding in less than a week. Also shout out to our account manager Harriet for just being so on the ball and responding to emails extremely quickly. Couldn't be happier with this service.

    Author avatar
    Lux Perry11 Jun
    Five star rating

    easy and competive pricing

    Easy process and beat shopify rates

    Author avatar
    Mark Gudaitis11 Jun
    Five star rating

    Closed another deal with Wayflyer with help of Harriet

    Have been working with Harriet on our latest round of capital & closed the deal today. She was very helpful along the way, kept our goals in mind, & didn't get frustrated with too much back and forth haha I'm a repeat client of Wayflyer & plan on sticking around for a while!

    Author avatar
    Trenton Jackson09 Jun
    Five star rating

    Our company loves Wayflyer!

    Our company loves Wayflyer! We have been working with them since 2023 and every step/ process has gone smoothly. The team is very responsive, the terms are fair and this relationship is helping us grow our company! We look forward to continuing our relationship with Wayflyer!

    Author avatar
    Rebecca Raushi04 Jun
    Five star rating

    Highly Recommended!

    We're using Wayflyer's wholesale product and the service has been incredible. The team is responsive, the deposits are quick, the terms are fair, and it was a pain-free process. Great option for growing brands and businesses and a company we'll continue to use in the future. Highly recommend!

    Author avatar
    JD Mitchell29 May
    Five star rating

    Great inventory financing partner

    It has been a pleasure collaborating with Wayflyer as they offer a great service for inventory financing. Special thanks for Emma who has been super helpful!

    Author avatar
    Laura McGrath 28 May
    Five star rating

    Cracking team + product.

    The team have been incredibly professional and responsive throughout the process. Combine that with an intuitive and easy to understand product and you've got a winning proposition.

    Author avatar
    Luke Hemsley22 May
    Five star rating

    I'm happy to be working with Wayflyer…

    I'm happy to be working with Wayflyer (Peter Paul). Wayflyer is easy to work with and offers decent financing rates.

    Author avatar
    Sarah Gilmore02 May
    Five star rating

    Our Finance Partner for Life!

    Kane and the entire team at Wayflyer have been great to work with. We just took on our second disbursement (1.5x the original one), with favorable terms, and are excited to deploy that to scale our inventory to meet demand. We look forward to working with them for many deployments to come!

    Author avatar
    Billy Grady30 Apr
    Five star rating

    Great service and rates!

    They offer very fair rates! Peter Paul is very kind and helpful. I have been approached (as everyone can imagine) by dozens of finance companies, but Wayflyer always has the best rates and best service. Thank you for helping my business to grow!

    Author avatar
    Vaughn Lawrence30 Apr
    Five star rating

    Amazing service - Paddy is a star

    Amazing service! Have to give a massive shut out to Paddy! Made it an incredibly seamless and pleasant one, which isn't always the case. Super glad to have been connected and excited to get started with Wayflyer. But Paddy 😮‍💨 - he's the man, made everything very easy. Hopefully Wayflyer is as friendly as him! Drew

    Author avatar
    Drew Jackson24 Apr

    Apply in minutes.
    Access capital in hours.

    1. Tell us about your business

    Once you've created an account, take a moment to share some details about your company.
    Clock Icon2 MINS

    2. Securely connect your platforms

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    We analyze your performance data to give you tailored financing offers. Our system only reads your data and never modifies it.
    Clock Icon10 MINS

    3. Select an offer

    Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
    Clock Icon24 HOURS

    Are you eligible for financing?

    $10,000+ monthly sales

    6+ months in business

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    Sell physical products

    Operate in a supported country

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    Get a funding estimate in seconds

    We offer flexible financing from $10k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.

    Apply now

    Calculator

    Your monthly revenue

    $ 100,000

    Your funding estimate

    $150,000 - $300,000
    *Typical offer range 1.5-3x monthly revenue, subject to underwriting.