1. Tell us about your business
Once you've created an account, take a moment to share some details about your company.
2 MINSDirect to Consumer
Turn great products into a thriving brand.
Our purpose-built financing helps
brands grow on their terms.
Trusted by 4,000+ brands worldwide
Thousands of DTC brands are scaling with Wayflyer.
Funding to fuel your growth
Success means bigger inventory orders and rising ad spend. Our funding helps ensure you can continue your growth momentum, while keeping cashflow healthy.
Fast and hassle-free
Get capital in hours, not weeks, so you can capitalize on growth opportunities. Our streamlined process eliminates lengthy paperwork and drawn-out reviews.
Limited risk
We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business. Keep full control while accessing the capital you need.
Ready to apply?
Get a financing offer today
It takes less than 10 minutes to submit an application.
No spend restrictions
We send cash directly to your account - whether it's for inventory, marketing or any other business need, you decide how best to use it.
Simple, transparent terms
Pay back the financing amount, plus a single fixed fee of 5-10%, over a timeframe that aligns with your business cycles. No hidden costs or complex fee structures.
A financing partner by your side
We're a financing partner built to support your journey from early stage to household name. Having helped thousands of DTC brands scale, our team can provide ongoing support beyond just capital.
Don’t just take our word for it.
We’ve funded 4,000+ brands.
Rated 4.8/5 based on 300+ reviews.
Showing our 5 star reviews at Trustpilot.
Wayflyer is awesome
Wayflyer is awesome - especially enjoy working with Kane! They are quick, efficient, and reliable. Very responsive and truly a great partner to scale your business with.
Great experience!
We've been working with Wayflyer for two years and have had a great experience. The application process is easy, customer service is quick and supportive and the rates are fair.
Wayflyer has been fantastic to work…
Wayflyer has been fantastic to work with over the last few years. They have helped up finance the growth of our ecommerce site considerably over the last few years. Our account manager (Dara) is very professional and easy to work with.
Wayflyer has been an incredible partner…
Wayflyer has been an incredible partner for our business! Their funding process is fast and straightforward, allowing us to focus on growth without worrying about cash flow. The fees are reasonable, and their support team is always responsive. Thanks to Wayflyer, we were able to fund our inventory purchases seamlessly and scale our operations. Highly recommend them to any business looking for flexible and reliable funding solutions!
Wayflyer has offered some excellent…
Wayflyer has offered some excellent terms to my clients, and the team have an excellent customer service focus. Thank you Katie, Sean, Hannah & Marc!
Paddy made it easy!
Paddy made it easy!. So far so good. Great program.
Wayflyer has helped keep my business…
Wayflyer has helped keep my business afloat when seemingly no one else would. The micro loan terms are fair and flexible and the customer service is grade A. Thanks Clodaugh for following up consistently and making this process easy for us.
Wayflyer knows small business
The team at Wayflyer was a pleasure to work with and really seems to understand the business owners perspective. Their repayment plans work painlessly for us and their rates are also very competitive. The best Ive seen.
Couldn't recommend Wayflyer enough
Couldn't recommend Wayflyer enough! Dara has been super quick to response with any enquiries we had. We were able to get the funding we needed easily and on great terms. This has been massive for us helping scale our eccommerce brand.
Highly recommend using Wayflyer
Highly recommend using Wayflyer. Everyone whom I've worked with in Wayflyer has gone above and beyond. They are very quick, and reply to emails right away. It has been over a year since I've become a client, and I am extremely satisfied.
This is now my second round of funding…
This is now my second round of funding for my menswear brand Weston Jon Boucher and I have to say it's been nothing but a positive experience to work with Wayflyer. Their reps, communication, integrated app with Shopify, and approval and funding process is incredibly streamlined. I weighed a few other lenders that are competitors and I'm happy to say that I feel that I not only got the most competitive rate, but the customer service and ease of overall lift on my end was amazingly straightforward. They also were flexible on negotiations with my accountants and advisors suggestions for what actually was best for my business at this particular season of scaling. Shopify Capital is also very streamlined, but more expensive, aggressive on payback and impersonal in comparison. Highly recommend Wayflyer!
Easy to work with and good prices
Easy to work with and good prices. Reasonable in lending. The interest rates and pay back costs are good compared to others I’ve worked with especially the pay back cap at the end of the month. That has helped a lot.
Apply in minutes.
Access capital in hours.
1. Tell us about your business
Once you've created an account, take a moment to share some details about your company.
2 MINS2. Securely connect your platforms
We analyze your performance data to give you tailored financing offers. Don’t worry, it’s read-only access.
10 MINS3. Select an offer
Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
24 HOURSAre you eligible for financing?
$10,000+ monthly sales
6+ months in business
Sell physical products
Operate in a supported country
Get a funding estimate in seconds
We offer flexible financing from $10k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.
Apply nowCalculator
Your monthly revenue
$ 100,000
Your funding estimate
$150,000 - $300,000
*Typical offer range 1.5-3x monthly revenue, subject to underwriting.