Direct to Consumer

    Turn great products into a thriving brand.

    Our purpose-built financing helps
    brands grow on their terms.

    Get started
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    Trusted by 4,000+ brands worldwide

    • true classic
    • cuts
    • geologie
    • dockandbay
    • freshcleanthreads
    • spongelle
    • wild
    • ghostgolf
    • currentbody

    Thousands of DTC brands are scaling with Wayflyer.

    Funding to fuel your growth

    Success means bigger inventory orders and rising ad spend. Our funding helps ensure you can continue your growth momentum, while keeping cashflow healthy.

    Fast and hassle-free

    Get capital in hours, not weeks, so you can capitalize on growth opportunities. Our streamlined process eliminates lengthy paperwork and drawn-out reviews.

    Limited risk

    We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business. Keep full control while accessing the capital you need.

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    Ready to apply?

    Get a financing offer today

    It takes less than 10 minutes to submit an application.

    No spend restrictions

    We send cash directly to your account - whether it's for inventory, marketing or any other business need, you decide how best to use it.

    Simple, transparent terms

    Pay back the financing amount, plus a single fixed fee of 5-10%, over a timeframe that aligns with your business cycles. No hidden costs or complex fee structures.

    A financing partner by your side

    We're a financing partner built to support your journey from early stage to household name. Having helped thousands of DTC brands scale, our team can provide ongoing support beyond just capital.

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    Don’t just take our word for it.
    We’ve funded 4,000+ brands.

    Rated 4.8/5 based on 300+ reviews.

    Showing our 5 star reviews at Trustpilot.

    Five star rating

    The communication and easy of working…

    The communication and easy of working with Kane and the team makes getting funding easy and quick!

    Author avatar
    Kate Arsenault15 Apr
    Five star rating

    We have had the pleasure to work with…

    We have had the pleasure to work with Alyssa at Wayflyer and I have to say Alyssa is on the ball in every respect. Alissya's communication is clear, concise and gets back to us within 1 day sometimes same day. When we had questions about our account Alyssa addressed them thoroughly and with efficiency. Alissa is a credit to her profession and asset to the wayflyer community. We are very happy with our service and we will continue to use Wayflyer services part and parcel because of the outstanding service we have received thus far. Shaun Shienfield, President Found Golf Balls Limited

    Author avatar
    Shaun Shienfield15 Apr
    Five star rating

    Great service and very professional

    Great service and very professional! This is the go to place for revenue based financing!

    Author avatar
    Michael Michael14 Apr
    Five star rating

    Flexible Options - So Helpful!

    I love that Wayflyer provided a few options to reach my desired interest rate and maintain a lower remittance amount. We were able to structure a financing that works perfectly for my company in the near term.

    Author avatar
    Bonny Riddle10 Apr
    Five star rating

    A true start up partner!

    Reliable, agile team and very clear process. Wayflyer is the way to go!

    Author avatar
    rodolfo aldana08 Apr
    Five star rating

    Excellent Partner for Amazon Sellers

    As an Amazon seller, access to fast and flexible funding is crucial to keep inventory flowing and seize growth opportunities. Wayflyer has been an absolute game-changer for us. From the start, the application process was incredibly straightforward and fast. No endless paperwork or confusing requirements—just a clear, data-driven approach that made it easy to get approved. What really impressed us were the fair terms and complete transparency. No hidden fees, no vague conditions—everything was clear and aligned with our cash flow needs. Their team is also friendly, responsive, and genuinely wants to see their clients succeed. Wayflyer has helped us scale faster and stay ahead of Q4 demand. I highly recommend it to any eCommerce business looking for a trustworthy cash advance partner.

    Author avatar
    Yury G02 Apr
    Five star rating

    Wayflyer is awesome

    Wayflyer is awesome - especially enjoy working with Kane! They are quick, efficient, and reliable. Very responsive and truly a great partner to scale your business with.

    Author avatar
    Joshua Eichel25 Mar
    Five star rating

    Great experience!

    We've been working with Wayflyer for two years and have had a great experience. The application process is easy, customer service is quick and supportive and the rates are fair.

    Author avatar
    Kate Arsenault11 Mar
    Five star rating

    Wayflyer has been fantastic to work…

    Wayflyer has been fantastic to work with over the last few years. They have helped up finance the growth of our ecommerce site considerably over the last few years. Our account manager (Dara) is very professional and easy to work with.

    Author avatar
    stephen Deasy07 Mar
    Five star rating

    Wayflyer has been an incredible partner…

    Wayflyer has been an incredible partner for our business! Their funding process is fast and straightforward, allowing us to focus on growth without worrying about cash flow. The fees are reasonable, and their support team is always responsive. Thanks to Wayflyer, we were able to fund our inventory purchases seamlessly and scale our operations. Highly recommend them to any business looking for flexible and reliable funding solutions!

    Author avatar
    Kay Wen05 Mar
    Five star rating

    Wayflyer has offered some excellent…

    Wayflyer has offered some excellent terms to my clients, and the team have an excellent customer service focus. Thank you Katie, Sean, Hannah & Marc!

    Author avatar
    Declan Burton-Clark27 Feb
    Five star rating

    Paddy made it easy!

    Paddy made it easy!. So far so good. Great program.

    Author avatar
    Nathan Beckham27 Feb

    Apply in minutes.
    Access capital in hours.

    1. Tell us about your business

    Once you've created an account, take a moment to share some details about your company.
    Clock Icon2 MINS

    2. Securely connect your platforms

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    We analyze your performance data to give you tailored financing offers. Our system only reads your data and never modifies it.
    Clock Icon10 MINS

    3. Select an offer

    Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
    Clock Icon24 HOURS

    Are you eligible for financing?

    $10,000+ monthly sales

    6+ months in business

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    Sell physical products

    Operate in a supported country

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    Get a funding estimate in seconds

    We offer flexible financing from $10k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.

    Apply now

    Calculator

    Your monthly revenue

    $ 100,000

    Your funding estimate

    $150,000 - $300,000
    *Typical offer range 1.5-3x monthly revenue, subject to underwriting.