Flexible funding at better rates than Youlend
Make sure you get the best deal on your funding.
Why choose Wayflyer?
At Wayflyer we think Founder First. From product, to pricing, to our enviable customer service; it’s all done with founders like you in mind.
Common questions
YouLend
Maximum funding amount
20m
10m
Growth capital
Flexible repayment terms
AI-powered analytics
Funds sent straight to your bank
Apply once, always-on funds
No collateral, equity or personal guarantees
Is Wayflyer a good alternative to YouLend?
Yes - Wayflyer is a direct alternative to YouLend for eCommerce brands, and offers financing for other small businesses too. The core difference is structural: Wayflyer funds you directly and sends money straight to your bank account, while YouLend primarily provides financing through partner platforms and payment processors such as Shopify, Amazon and Worldline. eCommerce brands can access $5,000 to $20 million with one fixed fee, no equity and no personal guarantee, priced on your trading data rather than your credit score (other small businesses can access up to $1M via Wayflyer's Small Business Loans).
Trusted by 7,000+ of the world's best businesses
Ben YahalomPresident, True Classic
“We were aware that there was just a very long process of working with traditional banks, but the Wayflyer system seemed to be the exact opposite.”
Eric BinderCOO, Spongellé
$800KAnnual growth rate
David FullnerCo-founder and CEO, Kekoa Foods
24 hoursSecured funding
$800KAnnual growth rate
“We need to have the product created before a PO comes in. It's stressful to be fronting all of the funds for production and not receive money until it's on the shelves. Wayflyer helped bridge that financial gap.”
“For True Classic, Wayflyer is basically being that very flexible financing partner—very few restrictions or covenants on the terms on how and when to pull the cash out and how to use it. It really enabled us to avoid the need to go and raise capital.”
Want the best deals? Get in touch
Flexible rates for your business.
- Learn how our application process works
- Learn how similar companies succeeded
- Discuss your working capital needs
Hassle-free
Get capital in as little as 24 hours, so you can capitalise on growth opportunities.Limited risk
We don't ask for personal guarantees or take equity in your business.
No spend restrictions
We send cash directly to your bank account - use it however you see fit.
Wayflyer vs YouLend: frequently asked questions
It depends on how you want to be funded. Wayflyer works with you directly: apply in around 10 minutes, access $5,000 to $20 million in eCommerce financing (up to $1M for other small businesses) with one fixed fee, and receive funds in your bank account in as little as 24 hours. YouLend is an embedded financing platform, so most businesses access it through a partner such as Shopify, Amazon or their payment processor, with repayments collected as a percentage of daily card sales. If you want larger amounts, a direct relationship and financing that isn't tied to your payment provider, Wayflyer is the stronger fit.
Wayflyer is a direct financing partner for consumer brands. YouLend is an embedded finance platform that powers cash advances inside platforms like Amazon, eBay and Shopify and payment providers like Worldline and Dojo. Wayflyer prices each offer as a single fixed fee based on your trading data and pays out directly to your bank account. YouLend advances are typically priced on a factor rate - third-party reviews cite roughly 1.10-1.35x - and repaid automatically through a share of your daily card sales.
It can. YouLend's funding is often described as unsecured, but several independent 2026 reviews report that director or personal guarantees are commonly requested - including a joint and several guarantee on some advances - so read the terms of your specific offer carefully. Wayflyer doesn't require a personal guarantee: offers are based on your business's trading performance, and we never take equity.
Wayflyer offers eCommerce financing from $5,000 up to $20 million (up to $1M for other small businesses), sized on your actual sales performance rather than an arbitrary credit limit. YouLend advances typically range from around $1,000 to $1 million depending on your market, partner and card sales volume. Both size offers on your revenue, so what you're offered will reflect your recent trading - but Wayflyer's ceiling is meaningfully higher for scaling brands.
YouLend's model is built around your payment provider. Repayments are typically collected as a fixed percentage of your daily card sales through your processor or platform, and in the UK YouLend can require a settlement account that receives your processor payouts as a condition of financing. Wayflyer works independently of your payment stack: funds go straight to your bank account, you remit either a percentage of revenue or a fixed amount, and your financing isn't tied to any single payment provider.
Both are fast by traditional lending standards. A Wayflyer application takes around 10 minutes, and once you accept an offer, funds can land in your bank account in as little as 24 hours. YouLend typically issues decisions within 24 hours, with funds arriving in 24-48 hours, often via pre-approved offers inside a partner platform. The practical difference is the route: with Wayflyer you apply directly whenever you need capital, while YouLend offers usually surface through the platform or processor you already use.
