Wayflyer acquires inventory marketplace, MadeMeBuyIt, to fuel US-expansion

27th FEBRUARY 2025, DUBLIN, IE – Wayflyer, the leading financing company for consumer brands, today announces the acquisition of inventory marketplace, MadeMeBuyIt.

Launched in 2022, MadeMeBuyIt is a business-to-business marketplace that connects ecommerce brands with national retailers to sell inventory. The business rapidly grew in the US as it capitalised on the rise of social commerce. It sought to connect consumer brands with viral products, or influencer-backing, with traditional retailers with expansion distribution networks. This business quickly attracted over 500 eCommerce brands and signed national partnerships with ten major retailers in the US, including Kohl’s and FYE.

The business, which was founded by Benjamin Kosinski, went on to raise venture capital from prominent VCs and Angel Investors across North America including Geek Ventures, XRC, Ran Makavy, Ben Jabbaway, Aaron Schwartz, Anne Lee Skates, Jordi Hayes and Aidan Corbett.

“I’m delighted to welcome Benjamin and his team to Wayflyer. It’s impressive what they’ve achieved together in such a short space of time, and we look forward to working with him,” said Aidan Corbett, CEO & Founder of Wayflyer.

“Building MadeMeBuyIt has been an incredible journey, and I’m proud of all that we’ve achieved in the last few years. Joining forces with Wayflyer marks the start of an exciting new chapter, allowing us to scale our impact even further. I’d like to send my sincere thanks to our investors, partners and customers, for all of their support over the past few years,” said Benjamin Kosinski, Founder of Mademebuyit.

Benjamin, and his team will join the Wayflyer team, with a focus on developing new products and will work remotely from Miami, FL.