Funding to grow your eCommerce company
Access working capital that's purpose-built for consumer brands like yours, backed by world-leading financial institutions.
Capital deployed
$4bn
+
Businesses funded
4,000
+
Average time to submit an application
12
Min
Fastest time from application to offer
94
Min
Access the growth capital you need, fast.
Hassle-free
Get capital in as little as 24 hours, so you can capitalize on growth opportunities.
Limited risk
We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business.
No spend restrictions
We send cash directly to your bank account – use it however you see fit.
Don’t just take our word for it.
We’ve funded 4,000+ brands.
Rated 4.8/5 based on 300+ reviews.
Showing our 5 star reviews at Trustpilot.
Funds in under a week
Wayflyer is by far the most easy to use and straight forward lender we've used. Like we're talking funding in less than a week. Also shout out to our account manager Harriet for just being so on the ball and responding to emails extremely quickly. Couldn't be happier with this service.
easy and competive pricing
Easy process and beat shopify rates
Closed another deal with Wayflyer with help of Harriet
Have been working with Harriet on our latest round of capital & closed the deal today. She was very helpful along the way, kept our goals in mind, & didn't get frustrated with too much back and forth haha I'm a repeat client of Wayflyer & plan on sticking around for a while!
Our company loves Wayflyer!
Our company loves Wayflyer! We have been working with them since 2023 and every step/ process has gone smoothly. The team is very responsive, the terms are fair and this relationship is helping us grow our company! We look forward to continuing our relationship with Wayflyer!
Highly Recommended!
We're using Wayflyer's wholesale product and the service has been incredible. The team is responsive, the deposits are quick, the terms are fair, and it was a pain-free process. Great option for growing brands and businesses and a company we'll continue to use in the future. Highly recommend!
Great inventory financing partner
It has been a pleasure collaborating with Wayflyer as they offer a great service for inventory financing. Special thanks for Emma who has been super helpful!
Cracking team + product.
The team have been incredibly professional and responsive throughout the process. Combine that with an intuitive and easy to understand product and you've got a winning proposition.
I'm happy to be working with Wayflyer…
I'm happy to be working with Wayflyer (Peter Paul). Wayflyer is easy to work with and offers decent financing rates.
Our Finance Partner for Life!
Kane and the entire team at Wayflyer have been great to work with. We just took on our second disbursement (1.5x the original one), with favorable terms, and are excited to deploy that to scale our inventory to meet demand. We look forward to working with them for many deployments to come!
Great service and rates!
They offer very fair rates! Peter Paul is very kind and helpful. I have been approached (as everyone can imagine) by dozens of finance companies, but Wayflyer always has the best rates and best service. Thank you for helping my business to grow!
Amazing service - Paddy is a star
Amazing service! Have to give a massive shut out to Paddy! Made it an incredibly seamless and pleasant one, which isn't always the case. Super glad to have been connected and excited to get started with Wayflyer. But Paddy 😮💨 - he's the man, made everything very easy. Hopefully Wayflyer is as friendly as him! Drew
Wayflyer has been an incredible partner…
Wayflyer has been an incredible partner for our business. Their team is responsive, supportive, and truly understands the needs of e-commerce brands. The funding process is fast and seamless, and their insights have helped us make smarter growth decisions. It’s been amazing working with them – highly recommend!
Are you eligible for financing?
6+ months in business
Sell physical products
Operate in a supported country
Apply in minutes.
Access capital in hours.
1. Tell us about your business
Once you've created an account, take a moment to share some details about your company.
2 MINS2. Securely connect your platforms
We analyze your performance data to give you tailored financing offers. Our system only reads your data and never modifies it.
10 MINS3. Select an offer
Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
24 HOURSReady to apply?
Get a financing offer today
It takes less than 10 minutes to submit an application.
Frequently asked questions
Can't find what you're looking for?
Visit our help center or email support@wayflyer.com.