Wholesale

Seize retail growth opportunities.

We provide ongoing access to
capital, so you can fund production
without putting a strain on cashflow.

Get started
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Trusted by 4,000+ sellers worldwide

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Capital to help land your
products on more shelves.

Pre-PO financing

We bridge the cashflow gap from production through to retailer payment. Our funding isn't tied to specific orders - we send cash directly to your bank to use as you see fit. We can replace your invoice financing provider or work alongside them to provide complete coverage.

Higher funding limits than ABLs

Access more capital at very competitive rates. Our underwriting process focuses on your performance, not your asset base, giving us the confidence to offer higher limits than traditional options can.

A long-term growth partner

Get ongoing access to capital, so you can scale production without putting pressure on cashflow. Having financed thousands of brands, our team can provide insights and support beyond just capital.

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Want to learn more?

Speak to our financing experts

Transparent, flexible terms

Pay back the financing amount, plus a single fixed fee, in set weekly or bi-weekly installments. There are no hidden payments beyond that. Choose what works best for your cashflow.

Limited risk

We don't secure against your inventory like an asset-based lender (ABL) would. We don’t require a personal guarantee like a bank would. We don’t take an ownership stake like equity financing does.

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A hassle-free process

We understand your need to act quickly once retail opportunities arise. Our underwriting process is quick and comprehensive, eliminating lengthy paperwork and drawn-out reviews.

Don’t just take our word for it.
We’ve funded 4,000+ brands.

Rated 4.8/5 based on 400+ reviews.

Showing our 5 star reviews at Trustpilot.

Five star rating

A mix of personal touch and tech make this process super simple!

The best part of Wayflyer is the face-to-face meeting with one of the Account Managers. They really are interested in learning about your business. The tech helps streamline the funding process, making it super simple to get funded again. I will continue working with Wayflyer!

Author avatar
Alejandro Lopez29 Jul
Five star rating

Wayflyer has been a super helpful partner!

Wayflyer has been an incredible financing partner, providing the flexibility and speed we needed to keep our business moving forward during key growth periods. Their funding solutions are tailored specifically for e-commerce, and the process is straightforward with transparent terms and quick approvals. Thanks to Wayflyer, we’ve been able to manage our business with confidence and continue building momentum without sacrificing our vision. Highly recommend!

Author avatar
Maria Cebrian28 Jul
Five star rating

Super fast response and a great partner…

Super fast response and a great partner for funding! Love working with them!

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Andrew Vitale28 Jul
Five star rating

Fast & Fair

Fast, easy, fair rates and smooth process.

Author avatar
Jake Thomas25 Jul
Five star rating

Great to work with!

We've worked with Wayflyer for several years and have always had a great experience. They are professional and eager to be a strategic partner to support our business. Peter Paul has been super patient and helpful along the way. Highly recommend!

Author avatar
Tamar Miller24 Jul
Five star rating

Wayflyer has been great to work with

Wayflyer has been great to work with. We plan to utilize Wayflyer as a critical growth tool in the future. Sean and Kane have been very helpful as we begin to ramp up our partnership!

Author avatar
Ryan Dossey21 Jul
Five star rating

Great experience w/ Kane

Great experience w/ Kane. Very nice and quick responding.

Author avatar
Lukas Pakter18 Jul
Five star rating

Solid Partnership

We’ve been working with Wayflyer and their Wholesale product for some time now, and we at PREVAIL Jerky couldn’t be happier. Kimolo and the team are incredibly professional, responsive, and a true pleasure to work with. They are, without a doubt, the best lending partner we’ve worked with to date. We look forward to growing this partnership in the months and years ahead. Highly recommend. – Glen

Author avatar
Glen Kohn17 Jul
Five star rating

Exelente Equipo

Estoy trabajando con Wayfleyer y tiene un equipo que me esta ayudando financieramente, seguire de la mano de su equipo para aumentar nuestro inventario en los diferentes Marketplace! Javier Cabrero-Country Manager Spain nos lo ha hecho mas facil!

Author avatar
Jose Ricardo Fraiz Berridi27 Jun
Five star rating

Good experience funding my wholesale /…

Good experience funding my wholesale / ecomm business, clear cost of capital. Their systems are easy to navigate. One thing to highlight that systems can automatically pull ecomm data, but for the wholesale sales to be properly considered, you probably want to speak to their rep.

Author avatar
Ivan Torlopov24 Jun
Five star rating

Perfect for busy startups

Wayflyer is easy to work with, transparent in their procedures, quick with contract deployment and fund transfers, and seamless with their payback process. Apply, get the funds, and forget about the rest. The perfect solution for a small business.

Author avatar
Mackenzie Andrews13 Jun
Five star rating

Funds in under a week

Wayflyer is by far the most easy to use and straight forward lender we've used. Like we're talking funding in less than a week. Also shout out to our account manager Harriet for just being so on the ball and responding to emails extremely quickly. Couldn't be happier with this service.

Author avatar
Lux Perry11 Jun

Apply in minutes.
Access capital in hours.

1. Speak with our Wholesale team

Our financing experts will guide you through the process and help structure a funding solution for your specific needs.
Clock Icon2 MIN

2. Securely share your financials for review

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Our underwriting team will assess your historical financials and forward-looking projections, then send you tailored offers to choose from.
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3. Select an offer

Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
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Are you eligible for financing?

$250,000+ annual sales

6+ months in business

6 months

Sell in a brick-and-mortar store

Operate in a supported country

UK, Spain, USA, Belgium, Ireland, Germany, Canada, Australia, Sweden, Netherlands