1. Tell us about your business
Once you've created an account, take a moment to share some details about your company.
2 MINSDirect to Consumer
Turn great products into a thriving brand.
Our purpose-built financing helps
brands grow on their terms.
Trusted by 5,000+ brands worldwide
Thousands of DTC brands are scaling with Wayflyer.
Funding to fuel your growth
Success means bigger inventory orders and rising ad spend. Our funding helps ensure you can continue your growth momentum, while keeping cashflow healthy.
Fast and hassle-free
Get capital in hours, not weeks, so you can capitalize on growth opportunities. Our streamlined process eliminates lengthy paperwork and drawn-out reviews.
Limited risk
We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business. Keep full control while accessing the capital you need.
Ready to apply?
Get a financing offer today
It takes less than 10 minutes to submit an application.
No spend restrictions
We send cash directly to your account - whether it's for inventory, marketing or any other business need, you decide how best to use it.
Simple, transparent terms
Pay back the financing amount, plus a single fixed fee of 5-10%, over a timeframe that aligns with your business cycles. No hidden costs or complex fee structures.
A financing partner by your side
We're a financing partner built to support your journey from early stage to household name. Having helped thousands of DTC brands scale, our team can provide ongoing support beyond just capital.
Don’t just take our word for it.
We’ve funded 4,000+ brands.
Rated 4.8/5 based on 400+ reviews.
Showing our 5 star reviews at Trustpilot.
A mix of personal touch and tech make this process super simple!
The best part of Wayflyer is the face-to-face meeting with one of the Account Managers. They really are interested in learning about your business. The tech helps streamline the funding process, making it super simple to get funded again. I will continue working with Wayflyer!
Wayflyer has been a super helpful partner!
Wayflyer has been an incredible financing partner, providing the flexibility and speed we needed to keep our business moving forward during key growth periods. Their funding solutions are tailored specifically for e-commerce, and the process is straightforward with transparent terms and quick approvals. Thanks to Wayflyer, we’ve been able to manage our business with confidence and continue building momentum without sacrificing our vision. Highly recommend!
Super fast response and a great partner…
Super fast response and a great partner for funding! Love working with them!
Fast & Fair
Fast, easy, fair rates and smooth process.
Great to work with!
We've worked with Wayflyer for several years and have always had a great experience. They are professional and eager to be a strategic partner to support our business. Peter Paul has been super patient and helpful along the way. Highly recommend!
Wayflyer has been great to work with
Wayflyer has been great to work with. We plan to utilize Wayflyer as a critical growth tool in the future. Sean and Kane have been very helpful as we begin to ramp up our partnership!
Great experience w/ Kane
Great experience w/ Kane. Very nice and quick responding.
Solid Partnership
We’ve been working with Wayflyer and their Wholesale product for some time now, and we at PREVAIL Jerky couldn’t be happier. Kimolo and the team are incredibly professional, responsive, and a true pleasure to work with. They are, without a doubt, the best lending partner we’ve worked with to date. We look forward to growing this partnership in the months and years ahead. Highly recommend. – Glen
Exelente Equipo
Estoy trabajando con Wayfleyer y tiene un equipo que me esta ayudando financieramente, seguire de la mano de su equipo para aumentar nuestro inventario en los diferentes Marketplace! Javier Cabrero-Country Manager Spain nos lo ha hecho mas facil!
Good experience funding my wholesale /…
Good experience funding my wholesale / ecomm business, clear cost of capital. Their systems are easy to navigate. One thing to highlight that systems can automatically pull ecomm data, but for the wholesale sales to be properly considered, you probably want to speak to their rep.
Perfect for busy startups
Wayflyer is easy to work with, transparent in their procedures, quick with contract deployment and fund transfers, and seamless with their payback process. Apply, get the funds, and forget about the rest. The perfect solution for a small business.
Funds in under a week
Wayflyer is by far the most easy to use and straight forward lender we've used. Like we're talking funding in less than a week. Also shout out to our account manager Harriet for just being so on the ball and responding to emails extremely quickly. Couldn't be happier with this service.
Apply in minutes.
Access capital in hours.
1. Tell us about your business
Once you've created an account, take a moment to share some details about your company.
2 MINS2. Securely connect your platforms
We analyze your performance data to give you tailored financing offers. Our system only reads your data and never modifies it.
10 MINS3. Select an offer
Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
24 HOURSAre you eligible for financing?
$10,000+ monthly sales
6+ months in business
Sell physical products
Operate in a supported country
Get a funding estimate in seconds
We offer flexible financing from $10k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.
Apply nowCalculator
Your monthly revenue
100.000 €
Your funding estimate
150.000 € - 300.000 €
*Typical offer range 1.5-3x monthly revenue, subject to underwriting.