1. Tell us about your business
Once you've created an account, take a moment to share some details about your company.
2 MINSDirect to Consumer
Turn great products into a thriving brand.
Our purpose-built financing helps
brands grow on their terms.
Trusted by 5,000+ brands worldwide
Thousands of DTC brands are scaling with Wayflyer.
Funding to fuel your growth
Success means bigger inventory orders and rising ad spend. Our funding helps ensure you can continue your growth momentum, while keeping cashflow healthy.
Fast and hassle-free
Get capital in hours, not weeks, so you can capitalize on growth opportunities. Our streamlined process eliminates lengthy paperwork and drawn-out reviews.
Limited risk
We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business. Keep full control while accessing the capital you need.
Ready to apply?
Get a financing offer today
It takes less than 10 minutes to submit an application.
No spend restrictions
We send cash directly to your account - whether it's for inventory, marketing or any other business need, you decide how best to use it.
Simple, transparent terms
Pay back the financing amount, plus a single fixed fee of 5-10%, over a timeframe that aligns with your business cycles. No hidden costs or complex fee structures.
A financing partner by your side
We're a financing partner built to support your journey from early stage to household name. Having helped thousands of DTC brands scale, our team can provide ongoing support beyond just capital.
Don’t just take our word for it.
We’ve funded 4,000+ brands.
Rated 4.8/5 based on 400+ reviews.
Showing our 5 star reviews at Trustpilot.
Exelente Equipo
Estoy trabajando con Wayfleyer y tiene un equipo que me esta ayudando financieramente, seguire de la mano de su equipo para aumentar nuestro inventario en los diferentes Marketplace! Javier Cabrero-Country Manager Spain nos lo ha hecho mas facil!
Good experience funding my wholesale /…
Good experience funding my wholesale / ecomm business, clear cost of capital. Their systems are easy to navigate. One thing to highlight that systems can automatically pull ecomm data, but for the wholesale sales to be properly considered, you probably want to speak to their rep.
Perfect for busy startups
Wayflyer is easy to work with, transparent in their procedures, quick with contract deployment and fund transfers, and seamless with their payback process. Apply, get the funds, and forget about the rest. The perfect solution for a small business.
Funds in under a week
Wayflyer is by far the most easy to use and straight forward lender we've used. Like we're talking funding in less than a week. Also shout out to our account manager Harriet for just being so on the ball and responding to emails extremely quickly. Couldn't be happier with this service.
easy and competive pricing
Easy process and beat shopify rates
Closed another deal with Wayflyer with help of Harriet
Have been working with Harriet on our latest round of capital & closed the deal today. She was very helpful along the way, kept our goals in mind, & didn't get frustrated with too much back and forth haha I'm a repeat client of Wayflyer & plan on sticking around for a while!
Our company loves Wayflyer!
Our company loves Wayflyer! We have been working with them since 2023 and every step/ process has gone smoothly. The team is very responsive, the terms are fair and this relationship is helping us grow our company! We look forward to continuing our relationship with Wayflyer!
Highly Recommended!
We're using Wayflyer's wholesale product and the service has been incredible. The team is responsive, the deposits are quick, the terms are fair, and it was a pain-free process. Great option for growing brands and businesses and a company we'll continue to use in the future. Highly recommend!
Great inventory financing partner
It has been a pleasure collaborating with Wayflyer as they offer a great service for inventory financing. Special thanks for Emma who has been super helpful!
Cracking team + product.
The team have been incredibly professional and responsive throughout the process. Combine that with an intuitive and easy to understand product and you've got a winning proposition.
I'm happy to be working with Wayflyer…
I'm happy to be working with Wayflyer (Peter Paul). Wayflyer is easy to work with and offers decent financing rates.
Our Finance Partner for Life!
Kane and the entire team at Wayflyer have been great to work with. We just took on our second disbursement (1.5x the original one), with favorable terms, and are excited to deploy that to scale our inventory to meet demand. We look forward to working with them for many deployments to come!
Apply in minutes.
Access capital in hours.
1. Tell us about your business
Once you've created an account, take a moment to share some details about your company.
2 MINS2. Securely connect your platforms
We analyze your performance data to give you tailored financing offers. Our system only reads your data and never modifies it.
10 MINS3. Select an offer
Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
24 HOURSAre you eligible for financing?
$10,000+ monthly sales
6+ months in business
Sell physical products
Operate in a supported country
Get a funding estimate in seconds
We offer flexible financing from $10k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.
Apply nowCalculator
Your monthly revenue
$ 100,000
Your funding estimate
$150,000 - $300,000
*Typical offer range 1.5-3x monthly revenue, subject to underwriting.