Direct to Consumer

    Turn great products into a thriving brand.

    Our purpose-built financing helps
    brands grow on their terms.

    Get started
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    Trusted by 5,000+ businesses worldwide

    • true classic
    • cuts
    • geologie
    • dockandbay
    • freshcleanthreads
    • spongelle
    • wild
    • ghostgolf
    • currentbody

    Thousands of DTC brands are scaling with Wayflyer.

    Funding to fuel your growth

    Success means bigger inventory orders and rising ad spend. Our funding helps ensure you can continue your growth momentum, while keeping cashflow healthy.

    Fast and hassle-free

    Get capital in hours, not weeks, so you can capitalize on growth opportunities. Our streamlined process eliminates lengthy paperwork and drawn-out reviews.

    Limited risk

    We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business. Keep full control while accessing the capital you need.

    Relaxed man, not concerned about assets being taken.
    Ready to apply?

    Get a financing offer today

    It takes less than 10 minutes to submit an application.

    No spend restrictions

    We send cash directly to your account - whether it's for inventory, marketing or any other business need, you decide how best to use it.

    Simple, transparent terms

    Pay back the financing amount, plus a single fixed fee of 5-10%, over a timeframe that aligns with your business cycles. No hidden costs or complex fee structures.

    A financing partner by your side

    We're a financing partner built to support your journey from early stage to household name. Having helped thousands of DTC brands scale, our team can provide ongoing support beyond just capital.

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    Don’t just take our word for it.
    We’ve funded 4,000+ brands.

    Bewertet mit 4.8/5 basierend auf 400+ Bewertungen.

    Zeigt unsere 5-Sterne-Bewertungen auf Trustpilot.

    Five star rating

    Zuverlässiger Partner

    Schnelle Abwicklung, faire Konditionen und ein sehr hilfsbereiter Support. Die flexible Rückzahlung passt perfekt zu unserem Business. Klare Empfehlung!

    Author avatar
    Jan Eric Hesse17 Dec
    Five star rating

    Great customer service

    Great customer service. Funding in our industry is hard to come by, so we were pleased to receive such a large option for funding, when we decided to take much less than offered, Paddy at WayFlyer and his team didn't bat an eye. They have been incredible to work with. Low fees, very communicative, on top of things, crystal clear messaging, no deception. Interested in funding, work with WayFlyer.

    Author avatar
    Aaron Klein08 Dec
    Five star rating

    Working with the Wayflyer.com Sales…

    Working with the Wayflyer.com Sales Manager named Cian O'Neil has been an extremely enjoyable process. Knowledgeable, Fast, and Courteous. I highly recommend them!

    Author avatar
    Aurelio Barreto05 Dec
    Five star rating

    Great service and fast turnaround

    Great service and fast turnaround, perfect for our growing business!

    Author avatar
    Daryl Johnson28 Nov
    Five star rating

    Super Fast + Great communication!

    I'm on my second loan with Wayflyer and have had two really great experiences. Awesome communication and funds come in super quick. Everything is simple and straightforward. Grateful for their help right before the big holiday rush! Will continue working with them for more loans to come!

    Author avatar
    Matt Fracek26 Nov
    Five star rating

    Son muy efectivos y eficientes y son de…

    Son muy efectivos y eficientes y son de confianza ,hos recomendamos y contacten con ellos

    Author avatar
    Tereza Cipra Horna26 Nov
    Five star rating

    The service that Daniel and Jordan…

    The service that Daniel and Jordan provided from Wayflyer was exceptional! They spent the time to develop a personal relationship, understand my business and the needs of my business and then provide a fair and appropriate financing solution. They were patient with me as we had a few technical glitches with the app due to some updated security features on my phone, but we work through those and we got the deal done. I was very impressed with the service and the rate provided.

    Author avatar
    Adam Schell20 Nov
    Five star rating

    this has been a very great company to…

    this has been a very great company to work with from the start the explain every question and walk you through every step. also thank you for peter paul for always assisting and being 1 email away to having all my questions answered

    Author avatar
    What not31 Oct
    Five star rating

    Let me shout out how amazing Harriet…

    Let me shout out how amazing Harriet Mannion has been! 2 years of meeting our needs and helping us scale to levels we never could have achieved without an efficient borrowing partner.

    Author avatar
    Austin Baiseri24 Oct
    Five star rating

    Alyssa Dotterer was great to work with!

    Alyssa Dotterer was great to work with! She is very responsive and was quick to answer any questions or concerns that I had. I really appreciate how their finance team was open to feedback and was able to structure an offer that made sense for our current company position. I would definitely recommend Wayflyer to a friend!

    Author avatar
    Fabian Araujo21 Oct
    Five star rating

    An Incredible Team to Work With!

    Working with the Wayflyer team has been an absolute pleasure. They're professional, responsive, and genuinely invested in our growth. More than just a funding partner, they feel like a true extension of our team. Thanks to their support, we’ve been able to scale faster and with confidence. Huge thanks to the entire Wayflyer team – you're amazing!

    Author avatar
    Ceylan Erdoğan08 Oct
    Five star rating

    Wayflyer and specifically Peter Paul is…

    Wayflyer and specifically Peter Paul is fabulous to work with and helped us get the funding we needed quickly. We've used them several times over the years for short-term loans that helped us purchase inventory as we head into a busy season.

    Author avatar
    Carrie Allen29 Sept

    Apply in minutes.
    Access capital in hours.

    1. Tell us about your business

    It takes 2 minutes to create an account and share some details about your company.
    Clock Icon2 MINS
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    2. Securely connect your platforms

    We analyze your performance using read-only data from your existing sales, marketing, and accounting platforms to give you tailored financing offers.
    Clock Icon10 MINS

    3. Select an offer

    Once approved, we can send the funds to your bank in as little as 24 hours.
    Clock Icon24 HOURS

    Are you eligible for financing?

    $10,000+ monthly sales

    6+ months in business

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    Sell physical products

    Operate in a supported country

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    Get a funding estimate in seconds

    We offer flexible financing from $10k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.

    Apply now

    Calculator

    Your monthly revenue

    100.000 €

    Your funding estimate

    150.000 € - 300.000 €
    *Typical offer range 1.5-3x monthly revenue, subject to underwriting.