Unlock your brand's full potential
Access working capital that's purpose-built for consumer brands like yours, backed by world-leading financial institutions.
4.8 stars 400+ Trustpilot reviews | GDPR and SOC II Compliant
4.8 stars 400+ reviews | GDPR and SOC II Compliant


Trusted by 5,000+ brands worldwide
Access the growth capital you need, fast
Hassle-free

Get capital in as little as 24 hours, so you can capitalize on growth opportunities.
Limited risk
We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business.
No spend restrictions
We send cash directly to your bank account – use it however you see fit.
We use data to fund your true potential
Our technology assesses your growth potential in minutes. It has already analyzed 20,000+ brands, and counting.
$5bn+ deployed to brands worldwide
Suds to success
Spongellé soaked up omnichannel growth
Basement to boutiques
Little Words Project’s rise
Style and substance
True Classic's astounding growth with Wayflyer
Out of the rough
Ghost Golf’s inventory mastery
Top-shelf growth
Kekoa foods expansion to 800 stores
Off the leash
Petshop.co.uk unlocked operational excellence with Wayflyer
Are you eligible for financing?
6+ months in business

Sell physical products
Operate in a supported country

Get a funding estimate in seconds
We offer flexible financing from $5k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.
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Your monthly revenue
Your funding estimate
Apply in minutes.
Access capital in hours.
1. Tell us about your business
2. Securely connect your platforms

3. Select an offer
One transparent fee.
No hidden costs.
Remit your funding amount, plus our fixed fee
(typically 5-10% of the advance), over a timeframe
that aligns with your business cycles.
Don’t just take our word for it.
We’ve funded 5,000+ brands.
Rated 4.8/5 based on 400+ reviews.
Showing our 5 star reviews at Trustpilot.
A mix of personal touch and tech make this process super simple!
The best part of Wayflyer is the face-to-face meeting with one of the Account Managers. They really are interested in learning about your business. The tech helps streamline the funding process, making it super simple to get funded again. I will continue working with Wayflyer!

Wayflyer has been a super helpful partner!
Wayflyer has been an incredible financing partner, providing the flexibility and speed we needed to keep our business moving forward during key growth periods. Their funding solutions are tailored specifically for e-commerce, and the process is straightforward with transparent terms and quick approvals. Thanks to Wayflyer, we’ve been able to manage our business with confidence and continue building momentum without sacrificing our vision. Highly recommend!

Super fast response and a great partner…
Super fast response and a great partner for funding! Love working with them!

Fast & Fair
Fast, easy, fair rates and smooth process.

Great to work with!
We've worked with Wayflyer for several years and have always had a great experience. They are professional and eager to be a strategic partner to support our business. Peter Paul has been super patient and helpful along the way. Highly recommend!

Wayflyer has been great to work with
Wayflyer has been great to work with. We plan to utilize Wayflyer as a critical growth tool in the future. Sean and Kane have been very helpful as we begin to ramp up our partnership!

Great experience w/ Kane
Great experience w/ Kane. Very nice and quick responding.

Solid Partnership
We’ve been working with Wayflyer and their Wholesale product for some time now, and we at PREVAIL Jerky couldn’t be happier. Kimolo and the team are incredibly professional, responsive, and a true pleasure to work with. They are, without a doubt, the best lending partner we’ve worked with to date. We look forward to growing this partnership in the months and years ahead. Highly recommend. – Glen

Exelente Equipo
Estoy trabajando con Wayfleyer y tiene un equipo que me esta ayudando financieramente, seguire de la mano de su equipo para aumentar nuestro inventario en los diferentes Marketplace! Javier Cabrero-Country Manager Spain nos lo ha hecho mas facil!

Good experience funding my wholesale /…
Good experience funding my wholesale / ecomm business, clear cost of capital. Their systems are easy to navigate. One thing to highlight that systems can automatically pull ecomm data, but for the wholesale sales to be properly considered, you probably want to speak to their rep.

Perfect for busy startups
Wayflyer is easy to work with, transparent in their procedures, quick with contract deployment and fund transfers, and seamless with their payback process. Apply, get the funds, and forget about the rest. The perfect solution for a small business.

Funds in under a week
Wayflyer is by far the most easy to use and straight forward lender we've used. Like we're talking funding in less than a week. Also shout out to our account manager Harriet for just being so on the ball and responding to emails extremely quickly. Couldn't be happier with this service.
