Unlock your brand's full potential
Access working capital that's purpose-built for consumer brands like yours, backed by world-leading financial institutions.
4.8 stars 400+ Trustpilot reviews | GDPR and SOC II Compliant
4.8 stars 400+ reviews | GDPR and SOC II Compliant
Trusted by 5,000+ brands worldwide
Access the growth capital you need, fast
Hassle-free
Get capital in as little as 24 hours, so you can capitalize on growth opportunities.
Limited risk
We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business.
No spend restrictions
We send cash directly to your bank account – use it however you see fit.
We use data to fund your true potential
Our technology assesses your growth potential in minutes. It has already analyzed 20,000+ brands, and counting.
$5bn+ deployed to brands worldwide
Suds to success
Spongellé soaked up omnichannel growth
Basement to boutiques
Little Words Project’s rise
Style and substance
True Classic's astounding growth with Wayflyer
Out of the rough
Ghost Golf’s inventory mastery
Top-shelf growth
Kekoa foods expansion to 800 stores
Off the leash
Petshop.co.uk unlocked operational excellence with Wayflyer
Are you eligible for financing?
6+ months in business
Sell physical products
Operate in a supported country
Get a funding estimate in seconds
We offer flexible financing from $5k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.
Apply nowCalculator
Your monthly revenue
$ 100,000
Your funding estimate
$150,000 - $300,000
*Typical offer range 1.5-3x monthly revenue, subject to underwriting.
Apply in minutes.
Access capital in hours.
1. Tell us about your business
Once you've created an account, take a moment to share some details about your company.
2 MINS2. Securely connect your platforms
We analyze your performance data to give you tailored financing offers. Our system only reads your data and never modifies it.
10 MINS3. Select an offer
Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
24 HOURSOne transparent fee.
No hidden costs.
Remit your funding amount, plus our fixed fee
(typically 5-10% of the advance), over a timeframe
that aligns with your business cycles.
Don’t just take our word for it.
We’ve funded 5,000+ brands.
Rated 4.8/5 based on 400+ reviews.
Showing our 5 star reviews at Trustpilot.
Exelente Equipo
Estoy trabajando con Wayfleyer y tiene un equipo que me esta ayudando financieramente, seguire de la mano de su equipo para aumentar nuestro inventario en los diferentes Marketplace! Javier Cabrero-Country Manager Spain nos lo ha hecho mas facil!
Good experience funding my wholesale /…
Good experience funding my wholesale / ecomm business, clear cost of capital. Their systems are easy to navigate. One thing to highlight that systems can automatically pull ecomm data, but for the wholesale sales to be properly considered, you probably want to speak to their rep.
Perfect for busy startups
Wayflyer is easy to work with, transparent in their procedures, quick with contract deployment and fund transfers, and seamless with their payback process. Apply, get the funds, and forget about the rest. The perfect solution for a small business.
Funds in under a week
Wayflyer is by far the most easy to use and straight forward lender we've used. Like we're talking funding in less than a week. Also shout out to our account manager Harriet for just being so on the ball and responding to emails extremely quickly. Couldn't be happier with this service.
easy and competive pricing
Easy process and beat shopify rates
Closed another deal with Wayflyer with help of Harriet
Have been working with Harriet on our latest round of capital & closed the deal today. She was very helpful along the way, kept our goals in mind, & didn't get frustrated with too much back and forth haha I'm a repeat client of Wayflyer & plan on sticking around for a while!
Our company loves Wayflyer!
Our company loves Wayflyer! We have been working with them since 2023 and every step/ process has gone smoothly. The team is very responsive, the terms are fair and this relationship is helping us grow our company! We look forward to continuing our relationship with Wayflyer!
Highly Recommended!
We're using Wayflyer's wholesale product and the service has been incredible. The team is responsive, the deposits are quick, the terms are fair, and it was a pain-free process. Great option for growing brands and businesses and a company we'll continue to use in the future. Highly recommend!
Great inventory financing partner
It has been a pleasure collaborating with Wayflyer as they offer a great service for inventory financing. Special thanks for Emma who has been super helpful!
Cracking team + product.
The team have been incredibly professional and responsive throughout the process. Combine that with an intuitive and easy to understand product and you've got a winning proposition.
I'm happy to be working with Wayflyer…
I'm happy to be working with Wayflyer (Peter Paul). Wayflyer is easy to work with and offers decent financing rates.
Our Finance Partner for Life!
Kane and the entire team at Wayflyer have been great to work with. We just took on our second disbursement (1.5x the original one), with favorable terms, and are excited to deploy that to scale our inventory to meet demand. We look forward to working with them for many deployments to come!
From early stage to household name, and everything in between...
Use our capital to grow across multiple channels
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