Direct to Consumer

Turn great products into a thriving brand.

Our purpose-built financing helps
brands grow on their terms.

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Trusted by 5,000+ brands worldwide

  • true classic
  • cuts
  • geologie
  • dockandbay
  • freshcleanthreads
  • spongelle
  • wild
  • ghostgolf
  • currentbody

Thousands of DTC brands are scaling with Wayflyer.

Funding to fuel your growth

Success means bigger inventory orders and rising ad spend. Our funding helps ensure you can continue your growth momentum, while keeping cashflow healthy.

Fast and hassle-free

Get capital in hours, not weeks, so you can capitalize on growth opportunities. Our streamlined process eliminates lengthy paperwork and drawn-out reviews.

Limited risk

We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business. Keep full control while accessing the capital you need.

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Ready to apply?

Get a financing offer today

It takes less than 10 minutes to submit an application.

No spend restrictions

We send cash directly to your account - whether it's for inventory, marketing or any other business need, you decide how best to use it.

Simple, transparent terms

Pay back the financing amount, plus a single fixed fee of 5-10%, over a timeframe that aligns with your business cycles. No hidden costs or complex fee structures.

A financing partner by your side

We're a financing partner built to support your journey from early stage to household name. Having helped thousands of DTC brands scale, our team can provide ongoing support beyond just capital.

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Don’t just take our word for it.
We’ve funded 4,000+ brands.

Rated 4.8/5 based on 400+ reviews.

Showing our 5 star reviews at Trustpilot.

Five star rating

Exelente Equipo

Estoy trabajando con Wayfleyer y tiene un equipo que me esta ayudando financieramente, seguire de la mano de su equipo para aumentar nuestro inventario en los diferentes Marketplace! Javier Cabrero-Country Manager Spain nos lo ha hecho mas facil!

Author avatar
Jose Ricardo Fraiz Berridi27 Jun
Five star rating

Good experience funding my wholesale /…

Good experience funding my wholesale / ecomm business, clear cost of capital. Their systems are easy to navigate. One thing to highlight that systems can automatically pull ecomm data, but for the wholesale sales to be properly considered, you probably want to speak to their rep.

Author avatar
Ivan Torlopov24 Jun
Five star rating

Perfect for busy startups

Wayflyer is easy to work with, transparent in their procedures, quick with contract deployment and fund transfers, and seamless with their payback process. Apply, get the funds, and forget about the rest. The perfect solution for a small business.

Author avatar
Mackenzie Andrews13 Jun
Five star rating

Funds in under a week

Wayflyer is by far the most easy to use and straight forward lender we've used. Like we're talking funding in less than a week. Also shout out to our account manager Harriet for just being so on the ball and responding to emails extremely quickly. Couldn't be happier with this service.

Author avatar
Lux Perry11 Jun
Five star rating

easy and competive pricing

Easy process and beat shopify rates

Author avatar
Mark Gudaitis11 Jun
Five star rating

Closed another deal with Wayflyer with help of Harriet

Have been working with Harriet on our latest round of capital & closed the deal today. She was very helpful along the way, kept our goals in mind, & didn't get frustrated with too much back and forth haha I'm a repeat client of Wayflyer & plan on sticking around for a while!

Author avatar
Trenton Jackson09 Jun
Five star rating

Our company loves Wayflyer!

Our company loves Wayflyer! We have been working with them since 2023 and every step/ process has gone smoothly. The team is very responsive, the terms are fair and this relationship is helping us grow our company! We look forward to continuing our relationship with Wayflyer!

Author avatar
Rebecca Raushi04 Jun
Five star rating

Highly Recommended!

We're using Wayflyer's wholesale product and the service has been incredible. The team is responsive, the deposits are quick, the terms are fair, and it was a pain-free process. Great option for growing brands and businesses and a company we'll continue to use in the future. Highly recommend!

Author avatar
JD Mitchell29 May
Five star rating

Great inventory financing partner

It has been a pleasure collaborating with Wayflyer as they offer a great service for inventory financing. Special thanks for Emma who has been super helpful!

Author avatar
Laura McGrath 28 May
Five star rating

Cracking team + product.

The team have been incredibly professional and responsive throughout the process. Combine that with an intuitive and easy to understand product and you've got a winning proposition.

Author avatar
Luke Hemsley22 May
Five star rating

I'm happy to be working with Wayflyer…

I'm happy to be working with Wayflyer (Peter Paul). Wayflyer is easy to work with and offers decent financing rates.

Author avatar
Sarah Gilmore02 May
Five star rating

Our Finance Partner for Life!

Kane and the entire team at Wayflyer have been great to work with. We just took on our second disbursement (1.5x the original one), with favorable terms, and are excited to deploy that to scale our inventory to meet demand. We look forward to working with them for many deployments to come!

Author avatar
Billy Grady30 Apr

Apply in minutes.
Access capital in hours.

1. Tell us about your business

Once you've created an account, take a moment to share some details about your company.
Clock Icon2 MINS

2. Securely connect your platforms

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We analyze your performance data to give you tailored financing offers. Our system only reads your data and never modifies it.
Clock Icon10 MINS

3. Select an offer

Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
Clock Icon24 HOURS

Are you eligible for financing?

$10,000+ monthly sales

6+ months in business

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Sell physical products

Operate in a supported country

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Get a funding estimate in seconds

We offer flexible financing from $10k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.

Apply now

Calculator

Your monthly revenue

$ 100,000

Your funding estimate

$150,000 - $300,000
*Typical offer range 1.5-3x monthly revenue, subject to underwriting.