Empowering your DTC brand from side hustle to household name

Purpose-built financing that's tailored to your growth journey. Access funds for inventory, marketing and more.

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Don’t just take our word for it.
We’ve funded 4,000+ brands.

Rated 4.8/5 based on 300+ reviews.

Showing our 5 star reviews at Trustpilot.

Five star rating

Wayflyer knows small business

The team at Wayflyer was a pleasure to work with and really seems to understand the business owners perspective. Their repayment plans work painlessly for us and their rates are also very competitive. The best Ive seen.

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Todd14 Feb
Five star rating

Couldn't recommend Wayflyer enough

Couldn't recommend Wayflyer enough! Dara has been super quick to response with any enquiries we had. We were able to get the funding we needed easily and on great terms. This has been massive for us helping scale our eccommerce brand.

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Jake Ellis12 Feb
Five star rating

Highly recommend using Wayflyer

Highly recommend using Wayflyer. Everyone whom I've worked with in Wayflyer has gone above and beyond. They are very quick, and reply to emails right away. It has been over a year since I've become a client, and I am extremely satisfied.

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Remi Fuchs08 Feb
Five star rating

This is now my second round of funding…

This is now my second round of funding for my menswear brand Weston Jon Boucher and I have to say it's been nothing but a positive experience to work with Wayflyer. Their reps, communication, integrated app with Shopify, and approval and funding process is incredibly streamlined. I weighed a few other lenders that are competitors and I'm happy to say that I feel that I not only got the most competitive rate, but the customer service and ease of overall lift on my end was amazingly straightforward. They also were flexible on negotiations with my accountants and advisors suggestions for what actually was best for my business at this particular season of scaling. Shopify Capital is also very streamlined, but more expensive, aggressive on payback and impersonal in comparison. Highly recommend Wayflyer!

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Weston Jon Boucher05 Feb
Five star rating

Easy to work with and good prices

Easy to work with and good prices. Reasonable in lending.

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Olivia Go04 Feb
Five star rating

Great Service

Kane is responsive and quick. He answers any and all questions in a timely manner, and we've been very happy with Wayflyer as a whole since we began working with them back in November.

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Alex Garyn03 Feb
Five star rating

Quick and Friendly Approach!

Quick and Friendly Approach to Small Business with a real person to chat with! Love working with Clodagh and Wayflyer!

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Andrew Hibbs30 Jan
Five star rating

Great funding partner and experience.

Amazing first experience with Wayflyer for one of my DTC brands! Their team, service, and the technology behind their platform are top-notch. I highly recommend them to any business owner looking for a funding partner to scale growth rapidly.

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Antoine Lessard23 Jan
Five star rating

Wayflyer has been a game-changer for…

Wayflyer has been a game-changer for our e-commerce business. Their purpose-built financing solutions are tailored to the needs of growing consumer brands like ours, providing the capital we needed to scale quickly and efficiently. The process was seamless from start to finish, with transparent terms and excellent customer support throughout. Wayflyer truly understands the challenges faced by e-commerce businesses and offers a flexible approach that empowers growth without unnecessary stress. If you're looking for a reliable funding partner to take your brand to the next level, I highly recommend Wayflyer!

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Kay Wen21 Jan
Five star rating

Wayflyer has been a game-changer

Wayflyer has been a game-changer for our business! Their line of credit has been incredibly helpful, and their customer service is truly unmatched. Every interaction feels personal, and their team goes above and beyond to meet our needs. They genuinely care about their clients’ success, making them an invaluable partner for our growth.

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Michelle Pusateri21 Jan
Five star rating

Outstanding Partner for Growth

Working with Paddy and the entire team at Wayflyer was an exceptional experience. They were professional, efficient, and truly supportive throughout the process. We were able to finalize a deal very quickly, and their expertise made the entire journey seamless. Highly recommend!!

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Dan Gelshteyn17 Jan
Five star rating

Wayflyer has been a game-changer

Wayflyer has been a game-changer for our business. Their team is incredibly supportive, taking the time to understand our unique needs and providing a seamless funding experience. The flexible repayment structure has allowed us to manage cash flow effectively while scaling operations. Highly recommend Wayflyer to any business looking for a reliable partner in growth!

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Jesse James Joeckel10 Jan

We’ve deployed $4bn+ to brands worldwide

Suds to success

Spongellé soaked up omnichannel growth

Style and substance

True Classic's astounding growth with Wayflyer

Basement to boutiques

Little Words Project’s rise

Out of the rough

Ghost Golf’s inventory mastery

Basement to boutiques

Little Words Project’s rise

Off the leash

Petshop.co.uk unlocked operational excellence with Wayflyer

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Traditional financing
Simple online application with zero paperwork
Offers based on projected revenue, not historical accounts
Cash in your bank account in as little as 48 hours
No collateral or personal guarantees required
One agreed fixed fee that won't change
Flexible terms that align with your sales cycle

Frequently asked questions