Bundle pricing calculator
Bundling products together only works if the discount still leaves you a healthy margin. This calculator shows the deepest discount a bundle can take while holding a blended margin you set, or flips round to show the margin any discount leaves you. Add your items, their prices and costs to see it.
Your bundle
- ££
- ££
At a 40% target margin, you can discount this bundle
up to 33% off and still hold it.
- Bundle list price
- £50.00
- Bundle cost
- £20.00
- Blended margin before discount
- 60%
- Bundle price after discount
- £33.50
Estimates only, based on the numbers you enter. Blended margin is measured on the discounted bundle price and assumes every item sells together; it doesn't account for fixed costs, returns or the effect of price on demand.
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Bundle pricing means selling two or more products together for one combined price, usually at a discount compared to buying each item separately. It works for you as a seller if the discount still leaves a healthy margin across the whole bundle, which is what this calculator checks before you launch the offer.
A common starting point is 10 to 30% off the combined list price, deep enough to feel like a real deal without training customers to expect it every time. But the right number for your bundle depends on your margins, which is exactly what this tool works out: set a target blended margin and it finds the deepest discount that still holds it.
Blended margin is the overall margin across every item in the bundle combined, rather than looking at each item's margin on its own. A bundle can mix high and low margin items, so grading the bundle as a whole (blended) shows whether the combined offer is healthy even if one item barely breaks even.
Set a target blended margin and this tool works backwards to find the deepest discount your bundle can take while still holding that margin, based on the price and cost you enter for every item. Push the discount any further than that and your blended margin drops below the target you set.
Max discount starts from a target margin and tells you the biggest discount you can offer. Margin at a discount works the other way: pick a discount you're already planning to run, and it shows the blended margin that discount actually leaves you.
No. The margin shown is measured on the discounted bundle price and assumes every item in the bundle sells together; it doesn't account for fixed costs, returns, or how a lower price might change how many bundles you sell. Treat the result as your pricing floor, not a full profit forecast.
Check the maths on single-item discounts with the discount break-even calculator, or work out how much stock to order with the order quantity calculator. See every tool in the full Black Friday toolkit.