Turn embedded finance into your competitive advantage
Customers can access funding offers live on your platform in days.
We handle everything from application to underwriting and beyond.
£5b+ deployed across 7,000+ businesses and counting.
Win, grow, and keep more customers
Differentiate your product with embedded finance. Attract new prospects, grow existing relationships, and retain more customers as financing helps their companies scale.
Capital in hours, not weeks
Instantly surface dynamic funding offers to your customers. They get quick funding decisions and capital in hours, you get increased customer retention and a new revenue source.
Fuel their growth, boost your revenue
Capital gives customers more resources to grow, which means more business through your platform. Plus you earn commission on every deal. When their revenue grows, yours grows with it.
Go live in days, not months
Skip the months of building. Offer financing to your customers this week with a simple integration.
- Step 1
Choose your integration
We'll help you choose the right setup for your platform, whether that's our SDK or our REST APIs.
- Step 2
Connect and configure
Use our self-service developer documentation to go live quickly. Choose your theme, perfect the experience using our sandbox, then deploy to production seamlessly.
- Step 3
Start generating revenue
Your customers see financing offers right away. You earn revenue share on every deal. New income without the wait.
More funding, better rates, proven results
We deploy more capital at better rates than anyone else.
Your customers get the funding they need, you get a partner with a proven track record.
Capital deployed
£5b
+
Businesses funded
7k
+
from top-tier partners like J.p. Morgan
£1bn
+
Average time for customers to apply
12
min
Why Partners choose Wayflyer
We help you win and retain customers
We know you need to win customers and keep them. Hosted Capital differentiates your offering to attract prospects while keeping existing customers engaged as they access funding and grow.
We offer more funding at better rates
Backed by institutions like JP Morgan with billions ready to deploy, we deliver better rates and funding from $10k to $20M. Years of proven experience give you the credibility and expertise competitors can't match.
Go live in days
Choose from three integration options to launch in days, not weeks. Easy for your team, easy for your customers.
We know how to sell capital
We've perfected the messaging that converts. Unlike competitors who only offer tech, we bring proven marketing expertise from acquiring thousands of brands ourselves.
Frequently asked questions
Onboarding takes just days. We schedule an intro call, set you up in our partner portal, and work with your tech team to integrate using our self-service docs at docs.wayflyer.com.
1-2 engineers can complete an integration in 24 hours or less, depending on familiarity with integrations. Documentation at docs.wayflyer.com.
You earn revenue share on every fee we collect from capital deployed to your customers. The more your customers use our capital, the more you earn—it's recurring, passive income that scales with their success. Our partnerships team can also discuss alternative incentives like customer cash-back if preferred.
We offer three primary funding products tailored to different business needs.
Cash Advance: Revenue-based financing for seasonal businesses with flexible repayments tied to sales patterns (3-9 months, unsecured). Term Loan: Fixed repayment financing for growing businesses that need predictable schedules (3-9 months). Rolling Financing: 12-month contracts giving established businesses repeat access to Cash Advance or Term Loan products without reapplying. All products feature transparent fees with no hidden costs. Availability depends on customer size, geography, and business type.
Hosted Capital is available in all regions Wayflyer currently serves. Depending on the types of customers you have, coverage varies:
For eCommerce businesses selling physical products:
We offer financing in 11 countries including the USA, UK, Canada, Australia, Ireland, Germany, Netherlands, Belgium, Spain, Sweden, and Denmark.
For businesses with physical storefronts, online platforms, or subscription models*:
Currently available in the US and UK, with additional regions coming soon.
We handle everything—underwriting, compliance, and all credit risk. You get the benefits of offering capital without any financial exposure or liability to your business.
You share basic, anonymized customer data so we can provide instant indicative offers. Customers see potential financing amounts immediately, then we handle full underwriting to confirm final terms.
Schedule a call
Are you interested in learning more about Wayflyer's Hosted Capital solution? Send us some details, and we'll be in touch to begin our partnership journey.