Apparel & Accessories
Cole BuxtonDrop-based menswear ties up cash in every production run. Wayflyer funded the inventory behind the drops, and Cole Buxton grew fast while keeping 100% ownership.
Pet Supplies
Petshop.co.uk turned funding into higher margins.
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What growing businesses do with the right capital
What growing businesses do with the right capital
First purchase orders, nationwide rollouts, and everything in between.
Customer stories
Home & Garden
LickGoing from DTC into retail changed the working-capital needs. Wayflyer funded inventory and cash-flow gaps through the shift, without more dilution.
Sporting Goods
MyoMasterAfter 200 investor rejections, growth still needed capital. Wayflyer funded the inventory to scale from £5M toward £15M without giving away equity.
Hospitality & Entertainment
PuppysphereOpening studios and scaling puppy yoga needed capital that fit the model. Wayflyer funded new openings behind 300% growth, targeting 100 locations.
Food & Beverage
PerfectTedBuying matcha from Japan at volume ties up cash long before it sells. Wayflyer funded the inventory behind its push into Tesco and Holland & Barrett.
Logistics & Fulfilment
SHIPAIDBootstrapped, no investor money: they funded two new products, a fulfilment network and a returns tool, with Wayflyer instead of raising equity.
President, True Classic