4.6 stars 500+ reviews | GDPR and SOC II compliant | Applying won’t affect your credit score
Helping 7,000+ DTC brands scale during Black Friday
Ben Yahalom
CEO, True Classic
“Wayflyer is a very flexible financing partner - few restrictions or covenants on the terms on how and when to pull the cash out and how to use it. It really enabled us to avoid the need to go and raise capital.”
“We had inventory to pay for and payroll to meet, and [our bank] pulled our line of credit. Wayflyer really swooped in and saved the day… they just knew it wasn’t a risk, and were happy to support us.”
“We spoke to several funding providers. In the end, choosing Wayflyer was a no-brainer, they had much better rates than everyone else and were flexible in how they structured the repayments for us. The process was super quick and easy.”
Banks judge you on credit history. Investors want a piece of your business. We do neither. Connect your sales data, get a tailored offer in hours, and pay one flat fee.
Banks
Equity Financing
How fast will you get funded?
As soon as 24 hours
60-120 days
6-12+ months
What do they approve you on?
Business performance data
Credit + collateral
Pitch + data
Will you need a personal guarantee?
Not required
Usually
No, just shares
One clear flat fee, agreed upfront?
One flat-fee
Interest + fees
Cut of profits + sale
Can you spend it however you want?
Yes
Often restricted
Investors get a vote
Early repayment penalties?
None
Often
N/A
How to apply for funding with Wayflyer
1. Tell us about your business
Once you've created an account, take a moment to share some details about your business.
2 MINS
2. Securely connect your platforms
We analyse your performance using read-only data, then send you tailored financing offers.
10 MINS
3. Select an offer
Once approved, we can send the funds to your bank in as little as 24 hours.
24 HOURS
1. Tell us about your business
Once you've created an account, take a moment to share some details about your business.
2 MINS
2. Securely connect your platforms
We analyse your performance using read-only data, then send you tailored financing offers.
10 MINS
3. Select an offer
Once approved, we can send the funds to your bank in as little as 24 hours.
24 HOURS
You’re eligible for funding if your business:
Get Funded 24 Hours After Accepting · £5k To £20m
Don’t miss out on your biggest quarter.
Complete a quick 10 minute application and see how much you can put behind Black Friday. It’s free and won’t touch your credit score.
Whatever your Black Friday plan needs. Most brands use it to place bigger inventory orders, pay supplier deposits early and scale their ad budgets through October and November. There are no spend restrictions, so you could also put it towards extra 3PL capacity, seasonal hires or new product launches. You know your business best. We fund the plan, you run it.
Sooner than you’d think. Most suppliers need orders placed 6 to 8 weeks before Black Friday, and ad costs climb steadily through November. Our side is fast: a 10-minute application, offers within hours and funds in your account in as little as 24 hours after you accept. The real deadline depends on what you want to use the funds for. If you want stock landed and ads live in time, apply by October at the latest.
The application takes about 10 minutes. We review your sales data and send tailored offers within hours. Once you accept, funds can be in your bank account in as little as 24 hours.
Anywhere from £5,000 to £20 million, based on your business performance. Connect your sales platforms and we’ll show you exactly what you qualify for. There’s no obligation to take it, and you can draw down more later as your sales grow.
One flat fee, agreed upfront before you accept anything. No compounding interest, no hidden charges and no early repayment penalties. You’ll see the exact cost in your offer, so you can work out your Black Friday numbers with certainty before committing to a penny.
We get it. Q4 is huge and January is quiet. That’s exactly why repayments flex with your revenue: you pay more when sales are strong and less when they dip. A slow January won’t leave you scrambling to meet a fixed monthly repayment the way a traditional bank loan would.
No. We assess your business on its sales performance, not your personal credit history. You can apply, see your offers and walk away with your credit score untouched.
None of the above. We don’t take shares in your business, we don’t secure funding against your assets and we won’t ask you to personally guarantee anything. Your Black Friday upside stays yours.
You’ll need 12+ months of trading history, £10,000+ in monthly sales and a business based in the UK, US or Australia, operating in one of our supported industries. If that’s you, the fastest way to find out what you qualify for is the 10-minute application.
Yes, and most of our customers do. If Black Friday goes well and you want to carry momentum into Q1, you can top up as your sales grow. Many brands start with one round for peak season and build an ongoing funding relationship from there. And if you ever want to talk it through with a real person, our team is on hand throughout.
2 MINS
