The Strategic Alignment: Turning Marketing Clarity into Deployable Capital
The modern eCommerce landscape is dominated by two forces: data intelligence and speed of execution. Brands that succeed don't just have one; they have a seamless connection between both.
As a founder or finance leader, you know the critical loop: your marketing spend is the engine of customer acquisition, but your ability to fund that spend is dictated by the slow grind of cashflow. The challenge isn't just knowing what to spend on; it's getting the capital to act on that knowledge before the window of opportunity closes.
This is the very paradox we're solving. Wayflyer has partnered with Conjura to launch Hosted Capital, creating a strategic playbook that moves you from data clarity to deployable capital faster than ever before.
The Cashflow Paradox: Why Good Data Isn't Enough
Many high-growth DTC brands have excellent data platforms. They can pinpoint a winning ad channel with a low Customer Acquisition Cost (CAC), a high-margin product, or an upcoming inventory need for a seasonal spike. But when they see that green light, they hit the wall.
The wall is the working capital requirement: the gap between paying your suppliers and ad platforms (cash out) and getting the revenue from the sales (cash in). Using slow, rigid traditional debt or, worse, expensive equity, for this short-term gap is an enormous strategic mistake.
- Traditional banks: Built for a slower, less dynamic era. They often take 6+ weeks and require collateral ill-suited for a digital business.
- Equity: As we've preached, using equity to fund inventory or ad spend is inefficient. You give away permanent ownership for a temporary cashflow fix.
The key to profitable scaling is matching the funding to the investment horizon. Your ad spend and inventory needs have a short, clear path to ROI. They require equally fast, flexible, and non-dilutive funding.
The Power of Marketing-Finance Alignment
Conjura is dedicated to providing the marketing intelligence that drives sustainable growth. They help brands understand their true unit economics, not just top-line metrics. This clarity allows you to:
- Identify scalable winners: Pinpoint ad sets or channels where your LTV:CAC ratio is strongest.
- Optimize margin: Understand the all-in cost of acquisition and fulfillment, ensuring every sale is profitable.
- Forecast needs: Accurately project the capital needed to maintain velocity without running into stock-outs or over-investing.
This is where Wayflyer steps in. We built our superior underwriting model on the same data-driven principles. We don't lend based on arbitrary assets; we fund your proven performance. However, our partnership means we are separating the intelligence from the underwriting for an even faster process.
Conjura's intelligence gives you the confidence to spend. Wayflyer gives you the capital to execute.
When you see a profitable trend in your Conjura dashboard, you can be certain that capital is needed to maximize that opportunity.
The Saltwater Boys Case: Data-Driven Execution
Wayflyer is built for brands that lead with data. Consider our customer, Saltwater Boys. A high-growth brand with a clear vision, they needed capital not because they were struggling, but because they had clear, profitable growth to fund. By leveraging Wayflyer's flexible capital, they were able to achieve a 10x Return on Ad Spend (ROAS) by putting cash behind their best-performing campaigns.
As the founder noted, Wayflyer's ability to watch the growth and align funding to that growth is a capability traditional banks lack. When you have marketing intelligence that screams "scale now," you need a funding partner who listens to that data and moves at the speed of eCommerce.
Introducing the Seamless Solution
Wayflyer's Hosted Capital Solution brings our institutional backing, including a $1B+ pool of capital backed by J.P. Morgan, directly into the Conjura experience.
The integration simplifies the process into a strategic, fast-moving loop:
- Clarity: Conjura identifies your hyper-profitable marketing opportunities.
- Offer: Indicative Wayflyer financing offers are presented right within the Conjura platform.
- Execution: Initiate the application and receive capital in as little as 24 hours.
This seamless process allows you to stop spending time chasing financing and start spending time scaling your most profitable campaigns. It's the difference between seeing a 10x ROAS opportunity and acting on it today versus waiting until next quarter.
Your profitability is not just about having great data; it's about the speed and strategy with which you deploy capital on the back of that data. The Wayflyer and Conjura partnership is the new strategic alignment that allows you to turn marketing clarity into instant, non-dilutive execution power.
It's time to stop letting cashflow constraints be the bottleneck to your marketing success. Fund your marketing intelligence.
