Question 1

What is bundle pricing?

Accepted Answer

Bundle pricing means selling two or more products together for one combined price, usually at a discount compared to buying each item separately. It works for you as a seller if the discount still leaves a healthy margin across the whole bundle, which is what this calculator checks before you launch the offer.

Question 2

How much discount should I offer on a bundle?

Accepted Answer

A common starting point is 10 to 30% off the combined list price, deep enough to feel like a real deal without training customers to expect it every time. But the right number for your bundle depends on your margins, which is exactly what this tool works out: set a target blended margin and it finds the deepest discount that still holds it.

Question 3

What is blended margin, and why does this tool use it?

Accepted Answer

Blended margin is the overall margin across every item in the bundle combined, rather than looking at each item's margin on its own. A bundle can mix high and low margin items, so grading the bundle as a whole (blended) shows whether the combined offer is healthy even if one item barely breaks even.

Question 4

How does the max discount mode work?

Accepted Answer

Set a target blended margin and this tool works backwards to find the deepest discount your bundle can take while still holding that margin, based on the price and cost you enter for every item. Push the discount any further than that and your blended margin drops below the target you set.

Question 5

What's the difference between the two modes?

Accepted Answer

**Max discount** starts from a target margin and tells you the biggest discount you can offer. **Margin at a discount** works the other way: pick a discount you're already planning to run, and it shows the blended margin that discount actually leaves you.

Question 6

Does this account for fixed costs, returns or demand effects?

Accepted Answer

No. The margin shown is measured on the discounted bundle price and assumes every item in the bundle sells together; it doesn't account for fixed costs, returns, or how a lower price might change how many bundles you sell. Treat the result as your pricing floor, not a full profit forecast.

Question 7

Where can I get help with the rest of my Black Friday offer?

Accepted Answer

Check the maths on single-item discounts with the [discount break-even calculator](/tools/discount-break-even), or work out how much stock to order with the [order quantity calculator](/tools/order-quantity-calculator). See every tool in the [full Black Friday toolkit](/tools).

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