
Drop-based menswear ties up cash in every production run. Wayflyer funded the inventory behind the drops, and Cole Buxton grew fast while keeping 100% ownership.
First purchase orders, nationwide rollouts, and everything in between.

Drop-based menswear ties up cash in every production run. Wayflyer funded the inventory behind the drops, and Cole Buxton grew fast while keeping 100% ownership.

Going from DTC into retail changed the working-capital needs. Wayflyer funded inventory and cash-flow gaps through the shift, without more dilution.

Banks balked, then a big wholesale contract landed with no stock to fill it. Wayflyer funded the inventory to meet it and grow omnichannel.

Opening studios and scaling puppy yoga needed capital that fit the model. Wayflyer funded new openings behind 300% growth, targeting 100 locations.

Buying matcha from Japan at volume ties up cash long before it sells. Wayflyer funded the inventory behind its push into Tesco and Holland & Barrett.

Bootstrapped, no investor money: they funded two new products, a fulfilment network and a returns tool, with Wayflyer instead of raising equity.