
With cash locked in existing inventory, the next order was harder than sales suggested. Wayflyer freed capital to add SPF and bags beyond towels.
First purchase orders, nationwide rollouts, and everything in between.

With cash locked in existing inventory, the next order was harder than sales suggested. Wayflyer freed capital to add SPF and bags beyond towels.

Viral demand means keeping fabric and stock ready at all times. Switching from venture debt to Wayflyer made funding that inventory far easier.

Opening studios and scaling puppy yoga needed capital that fit the model. Wayflyer funded new openings behind 300% growth, targeting 100 locations.

Drop-based menswear ties up cash in every production run. Wayflyer funded the inventory behind the drops, and Cole Buxton grew fast while keeping 100% ownership.

Buying matcha from Japan at volume ties up cash long before it sells. Wayflyer funded the inventory behind its push into Tesco and Holland & Barrett.

Bootstrapped, no investor money: they funded two new products, a fulfilment network and a returns tool, with Wayflyer instead of raising equity.