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Announcing our expansion in Germany, Sweden, Belgium, and Denmark

September 15, 2022
Written by
Aidan Corbett

Today, I’m excited to announce our launch in Germany, as well as Sweden, Belgium, and Denmark.

These markets have seen the eCommerce sector boom over the past few years, and we’re thrilled to be in a position to offer our products and services to founders in these countries.

Helping eCommerce founders scale

The current economic climate is a tough one for eCommerce businesses. We saw incredible growth in eCommerce sales at the start of the pandemic, but challenges like energy shortages, supply chain issues, and rising interest rates have created a testing environment for founders to operate within.

But despite the challenging macroeconomic conditions, there’s still huge growth potential ahead for eCommerce businesses.

To support founders and help the incredible eCommerce businesses operating in Germany, Sweden, Belgium, and Denmark, we plan to deploy at least $200 million in these markets over the next year to help brands scale and achieve their ambitions.

We’ve already worked with a range of customers across these countries and have seen some incredible results.

Lennart Rieper is the founder of design award-winning sporting goods brand Stryve. Revenue-based finance helped Stryve place larger inventory orders and avoid costly stockouts during peak sales periods. "Wayflyer understands eCommerce," the young Hamburg founder says. "This is reflected in the simplicity of its offers."

Another founder we’ve had the pleasure to work with is Clara Fiorella Teschner, owner of MyClarella — a Mannheim-based brand focused on expectant mothers and the special time after birth.

We've also seen brands we've partnered with in the UK and Ireland expand their offerings into the German market, with London-based menswear brand SPOKE and Irish fitness brand BionicGym launching there recently.

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Funding a better way

Since we launched in 2019, we’ve worked with thousands of eCommerce businesses to help them break through barriers and scale into thriving brands.

The businesses we work with want fast, flexible finance at great terms. Ever since we started Wayflyer, we’ve been committed to making this happen.

I'm thrilled that we can now support more founders in more markets across Europe, and I'm incredibly proud that we can do so at some of the most competitive in the eCommerce financing market.

We’ve secured relationships with top-tier institutions like J.P. Morgan and Credit Suisse that give us the financial backing and stability to support our customers.

If you are an eCommerce business looking to take your growth to the next level, let’s chat about how we can help.

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Written by
Aidan Corbett
Aidan Corbett is Co-Founder & CEO at Wayflyer

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