A Black Friday warning to all eCommerce businesses
As CEO of Wayflyer, I get to speak to hundreds of eCommerce businesses. Over the years, I've seen when these businesses get Black Friday right. When they do, it can bring in millions of dollars in sales in a single weekend.
I've also seen businesses get it badly wrong.
One thing I know for sure, is that Black Friday is the most important time of year for any eCommerce company. I wanted to share my advice on what you need to do to prepare and how funding from Wayflyer can help you do it. To be ready for Black Friday, you need to start preparing now - most companies already are... Let’s start with the challenge.
Your single biggest challenge in preparing for Black Friday is in your supply chain.
Here are some of the things we've seen impact eCommerce companies this year.
These challenges all lead to one thing. Increased risk in your supply chain.
- Massive shipping delays, caused by container shortages, covid outbreaks and the blockage of the Suez canal
- Shipping costs at an all time high
- Brexit causing goods to be held at customs all across Europe