Brand Guidelines
Everything that
makes us Wayflyer
Our logo, colours, typography and design system, all in one place, with the rules for using them. Download what you need or copy assets straight from the page.
Download Brand AssetsLogotype
Our logo is our first impression and the most recognisable part of our identity. It represents who we are, builds trust, and should always be used consistently to maintain its impact.
Brand symbol
The “W” symbol embodies our brand’s core values—strength, unity, and progress. Its clean, balanced design conveys confidence and precision, while the open structure reflects innovation and connection. Distinctive and versatile, it serves as a recognizable mark across all brand applications.
Colour
Colour communicates through emotion and function. In our brand, it guides product vision and builds trust through consistent visual identity. It shapes how users feel, behave, and perceive both product and brand.
Pulse Blue
HEX 001EFF
Dark Grey
HEX 0C0D0D
White
HEX FFFFFF