What Is Growth Capital? Everything SMBs Need to Know Before ApplyingWhat Is Growth Capital? Everything SMBs Need to Know Before Applying

By the time most companies reach Beat The Bomb's stage, the fundamental questions have been answered. It works in markets beyond the original city. The unit economics are solid. The format scales. Seven locations across the U.S. have proved all of that.

But getting there took time and multiple rounds of equity financing. Alex bootstrapped the first location in 2017 and raised a friends and family seed round in 2019 and then a Series A and B to open Atlanta, DC, and four more cities. At each stage, he was deliberate about dilution: what is the cost of this capital to grow, and how much of the company am I giving up?

Beat The Bomb's president, Jesse Bull, found Wayflyer while looking at options in the lending space. To Wayflyer, Beat The Bomb had positive cash flows across its locations. It had a clear use for the capital. What it needed was speed and simplicity.

"The number one thing that recommended Wayflyer was that it was a fast process," Alex said. "It was a straightforward standardized structured transaction where we could see very clearly what the cost to the business would be. There were no hidden traps, no personal guarantees."

Comparing it to an equity raise, even with known investors, the difference was stark. A deal with Wayflyer was done in a fraction of the time, with full transparency on cost, and without the back-and-forth that comes with valuation discussions. Beat The Bomb completed its first tranche and has since moved into a second.

Beat The Bomb's president, Jesse Bull, found Wayflyer while looking at options in the lending space. To Wayflyer, Beat The Bomb had positive cash flows across its locations. It had a clear use for the capital. What it needed was speed and simplicity.

"This number one thing that recommended Wayflyer was that it was a fast process," Alex said. "It was a straightforward standardized structured transaction where we could see very clearly what the cost to the business would be. There were no hidden traps, no personal guarantees."

Comparing it to an equity raise, even with known investors, the difference was stark. A deal with Wayflyer was done in a fraction of the time, with full transparency on cost, and without the back-and-forth that comes with valuation discussions. Beat The Bomb completed its first tranche and has since moved into a second.