Fund your biggest Black Friday yet.
Apply in less than 10 minutes.
- Get approved for up to $20M in funding
- No collateral, equity, personal guarantees or spend restrictions
- Receive the funds directly to your account in as little as 24hrs
4.7 stars 500+ reviews | GDPR and SOC II compliant | Applying won’t affect your credit score
Helping 7,000+ DTC brands
scale during Black Friday
“Wayflyer is a very flexible financing partner - few restrictions or covenants on the terms on how and when to pull the cash out and how to use it. It really enabled us to avoid the need to go and raise capital.”
“We had inventory to pay for and payroll to meet, and [our bank] pulled our line of credit. Wayflyer really swooped in and saved the day… they just knew it wasn’t a risk, and were happy to support us.”
“We spoke to several funding providers. In the end, choosing Wayflyer was a no-brainer, they had much better rates than everyone else and were flexible in how they structured the repayments for us. The process was super quick and easy.”

It’s only 19 weeks and 3 days until the biggest sales event of the year
We send cash directly to your account - whether it’s for inventory, marketing or any other Black Friday need, you decide how best to use it.

“Sorted in a matter of hours”
“Better rates than everyone else”
A faster, fairer way to fund your Black Friday
Banks judge you on credit history. Investors want a piece of your business. We do neither.
Connect your sales data, get a tailored offer in hours, and pay one flat fee.
| Banks | Equity Financing | ||
|---|---|---|---|
| How fast will you get funded? | As soon as 24 hours | 60-120 days | 6-12+ months |
| What do they approve you on? | Business performance data | Credit + collateral | Pitch + data |
| Will you need a personal guarantee? | Not required | Usually | No, just shares |
| One clear flat fee, agreed upfront? | One flat-fee | Interest + fees | Cut of profits + sale |
| Can you spend it however you want? | Yes | Often restricted | Investors get a vote |
| Early repayment penalties? | None | Often | N/A |
How to apply for funding with Wayflyer
1. Tell us about your business

2. Securely connect your platforms
3. Select an offer
Are you eligible?
12+ months in business

$10,000+ monthly sales
Operate in supported industry
Based in the US, UK or Australia

Don’t miss out on your biggest quarter.
Complete a quick 10 minute application and see how much you can put behind Black Friday. It’s free and won’t touch your credit score.
Get my Black Friday offer nowand join 7K+ D2C businesses





