---
title: "Contribution margin explained: Formula, ratio & real world examples | Wayflyer"
description: "Contribution margin is the amount of revenue remaining after subtracting variable costs. Download the Wayflyer Insights report."
canonical: "https://wayflyer.com/nl/research"
locale: "nl"
date: "2026-04-21"
---

# Contribution margin explained: Formula, ratio & real world examples

Liam Duggan · apr 21, 2026

Contribution margin is the amount of revenue remaining after subtracting all variable costs associated with producing and delivering a product or service.

## Summary

AI adoption just hit a new milestone, and the ripple effects are showing up across the broader marketplace. AI-native upstarts are catching up to incumbents in categories like sales execution and product analytics, averaging five-plus percentage points of adoption growth year over year while established players lose ground. Meanwhile, AI seems to be eating up a sizable chunk of freelance spend.

Our Spring 2026 Business Spending Report tracks these shifts through more than $100 billion of anonymized transactions from companies across manufacturing, health care, tech, finance, and more. AI-native upstarts are catching up to incumbents in categories like sales execution and product analytics.

- **4.6 million** Credits granted every month
- **$400M** In ARR in 14 months since launch
- **300M+** visits to Beat the Bomb

## What you'll learn

Beat The Bomb's president, Jesse Bull, found Wayflyer while looking at options in the lending space. To Wayflyer, Beat The Bomb had positive cash flows across its locations. It had a clear use for the capital. What it needed was speed and simplicity.

Comparing it to an equity raise, even with known investors, the difference was stark. A deal with Wayflyer was done in a fraction of the time, with full transparency on cost, and without the back-and-forth that comes with valuation discussions. Beat The Bomb completed its first tranche and has since moved into a second.

## The measurable shift

> "The number one thing that recommended Wayflyer was that it was a fast process," Alex said.

## A tipping point for eCommerce capital

Contribution margin is the amount of revenue remaining after subtracting all variable costs associated with producing and delivering a product or service.

[Download full report](/nl/research) (No signup required)

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