--- title: "Hosted Capital | Partner Stories | Link My Books | Wayflyer" description: "How Link My Books turned clean, reconciled financials into better financing for its eCommerce sellers by embedding Wayflyer's Hosted Capital." canonical: "https://wayflyer.com/ie/our-customers/link-my-books" locale: "en-IE" date: "2026-07-13" --- # When your books are right, your financing should be better [Link My Books](https://linkmybooks.com/wayflyer) gives eCommerce sellers clean, accurate accounts. It sits between marketplaces like Amazon and accounting software like Xero and QuickBooks, breaks each payout down automatically, and posts reconciled journal entries. For sellers operating across multiple countries, that removes 10 to 15 hours of manual reconciliation every month. Partnering with Wayflyer turned that accurate data into something more: financing that reflects what a business has actually built. --- ### The problem: marketplace capital with no guidance An eCommerce seller having a strong month across shopping platforms probably has a financing offer sitting in those dashboards. It appeared automatically, based on their revenue. The rate is fine. The money can be deployed quickly. But that kind of offer can't reflect a seller's real financials, because most platforms don't have the full financial picture. Merchants don't get a view on whether to spend the money on inventory or marketing. And once the money lands, they're on their own. Carlton, Partnerships Lead at Link My Books, had seen this pattern across marketplaces and eCommerce platforms. > The services on these platforms are just capital. There isn't any guidance, there isn't any support structure. It's just, here's an injection of money, use it how you see fit, and here's the fee we're going to charge. _Carlton, Partnerships Lead, Link My Books_ Amazon payouts carry sales revenue, refunds, advertising costs and VAT adjustments rolled into a single number. When that hits Xero or QuickBooks unprocessed, it means nothing to an accountant. Link My Books breaks each payout down and posts clean, reconciled entries, which led the team to ask what else those clean financials could unlock for their customers. --- ### A seller with accurate books deserves a better offer Wayflyer prices eCommerce financing based on verified business data. Sellers who connect Wayflyer to accurate, reconciled financials from Link My Books give Wayflyer a fuller picture of their business than a marketplace algorithm can see. Because Wayflyer understands the business as a whole, sellers can potentially receive an offer with better terms. Wayflyer also works with sellers on where to deploy the money: inventory decisions, marketing efficiency, and what growth looks like at their current stage. Marketplace lenders don't offer that alongside a financing offer. > When it comes down to seeking financing, why go with a company that gives you less information at a higher charge, when you can go with a business that's built solely for that purpose, to help you scale and grow? _Carlton, Partnerships Lead, Link My Books_ --- ### Re-engaging customers with a reason to log in Link My Books' software works well enough that sellers rarely need to open it. Fewer logins meant fewer opportunities to show customers what else the platform could do. > Almost to Link My Books' detriment, the software is so good that when you plug it in once, you never look at it ever again. _Carlton, Partnerships Lead, Link My Books_ Driving customers back to the platform, to its analytics, P&L statements and benchmarking tools, was a deliberate strategic goal. Embedded Wayflyer financing gave Link My Books a new reason to engage customers and position the platform as a strategic growth partner. > Engagement increases because now there's a reason to pay attention to what Link My Books surfaces, not just what it automates. Giving people a reason to log into their dashboard once a month and go, here's an indicative offer of finance that I could get via a partner, is more than, I log in, everything looks okay, I log back out again. _Carlton, Partnerships Lead, Link My Books_ --- ### Implementation the team barely noticed Wayflyer handled the design work, adapting the SDK to match Link My Books' fonts, colors and brand palette. Link My Books' developers stepped in only for minor data mapping. > The implementation between Wayflyer and Link My Books was clean, simple, efficient and required very little legwork on our side. _Carlton, Partnerships Lead, Link My Books_ --- ### Reaching sellers at the moment that matters For sellers, the advantage starts with their own data. Link My Books already keeps their books reconciled and accurate, so applying for financing through Wayflyer doesn't mean digging up spreadsheets or waiting on their accountant. The numbers are current, verified and ready to go, which makes the whole process faster and less painful at the point a seller needs cash. > Working with Wayflyer has given Link My Books a way to deliver value to customers at a moment that actually matters to their business. We can now say we have a partner here that can help you scale your business, take on new stock, and grow within a difficult period. _Carlton, Partnerships Lead, Link My Books_ --- ### The response: two questions, both good signs When sellers clicked through to Wayflyer, feedback fell into two categories: why did Link My Books choose Wayflyer, and how does the process work? On the process: > From clicking 'I'm interested' to, wow, I've got £50,000 to £100,000 available to me that can be deployed within 72 hours. _Carlton, Partnerships Lead, Link My Books_ On the partnership, Carlton points to his own experience using Wayflyer to finance his own business, and recommends them on that basis. > We will only partner with businesses that we believe can offer value to Link My Books and can treat their customers the way we treat them. These guys are specialists within their category, focused on helping you scale your business, not just providing capital and access to money, but understanding where to spend it. _Carlton, Partnerships Lead, Link My Books_ Sellers who've engaged with the Wayflyer offer have also changed how they use Link My Books itself. A financing offer gives them a reason to come back to the platform. > A customer who has access to capital through Link My Books has a deeper relationship with the product than one who just uses it to post journal entries. They feel like it's a more full-stack tool. The overall value is that Link My Books stopped being just a compliance tool and became more of a growth enabler. _Carlton, Partnerships Lead, Link My Books_ Any partner with a clear view of their customers' business can unlock the same value. The better your understanding of customer performance, the better the capital offer Wayflyer can extend, and the more you become part of how your customers grow. --- **Have a clear view of your customers' business?** ### Turn that data into financing your customers can use. [Explore Hosted Capital](/hosted-capital)