--- title: "Customer Stories | Growth Stories Built for What's Next | Wayflyer" description: "See how 7,000+ growing businesses use Wayflyer to fund inventory, marketing and expansion. Real customer stories, real results." canonical: "https://wayflyer.com/au/our-customers" locale: "en-AU" --- # 7,000+ businesses funded their growth with Wayflyer Trusted by 7,000+ businesses of all sizes ## What growing businesses do with the right capital First purchase orders, nationwide rollouts, and everything in between. > We would not be able to do that unless we had that financing partner in Wayflyer. > — Ben Yahalom, President, True Classic **10X** YoY Sales Growth — Wayflyer knows us, they understand us, they're comfortable with our cycles and how we're using the capital. ## Ready when you are Apply in minutes. Get approved for a financing amount in hours. ## Customer stories - [The Butcher's Dog](/au/our-customers/the-butchers-dog) — Packaging is committed months ahead while receivables land weeks after delivery. Wayflyer funded that gap to power the push into national retail. - [HOPR](/au/our-customers/hopr) — Adding flavors and scaling production runs needed fast funding. Wayflyer financed the inventory behind 600% year-on-year growth toward its $50M goal. - [Craft Club](/au/our-customers/craft-club) — Each sell-out poured cash into the next order while customers waited. Wayflyer funded stock ahead of demand, ending stockouts and driving 300% growth. - [She Street](/au/our-customers/she-street) — Direct manufacturing needs 30% deposits up front and weeks of lead time. Wayflyer funded that gap, nearly doubling margin toward $4M turnover. - [Sand Cloud](/au/our-customers/sand-cloud) — With cash locked in existing inventory, the next order was harder than sales suggested. Wayflyer freed capital to add SPF and bags beyond towels. - [TA3](/au/our-customers/ta3) — Viral demand means keeping fabric and stock ready at all times. Switching from venture debt to Wayflyer made funding that inventory far easier. - [Bhumi](/au/our-customers/bhumi) — Funding inventory and marketing at once is the classic squeeze. Wayflyer's working capital powered 3x growth in a year without giving up ownership. - [Bohemian Traders](/au/our-customers/bohemian-traders) — Bohemian Traders was ramping up international paid marketing to break into the US. Wayflyer's funding plugged into cash flow to fund those campaigns. - [King Kong Apparel](/au/our-customers/king-kong-apparel) — Growth was capped by not having the working capital to buy inventory. Wayflyer's flexible financing unlocked the stock for the brand's next stage. - [Petz Park](/au/our-customers/petz-park) — Lead times from order to delivery kept stretching. Wayflyer funded inventory and marketing, so the brand grew almost 600% year-on-year. - [Nutribites](/au/our-customers/nutribites) — Growing without outside investors meant funding every order from cash flow. Wayflyer financed inventory so the brand grew 74.5%, still investor-free. - [Waka Coffee & Tea](/au/our-customers/waka-coffee-tea) — Long US lead times, and Amazon stockouts meant lost visibility. Wayflyer's fast financing kept stock flowing into Target and Walmart. - [Wandler](/au/our-customers/wandler) — Banks see little value in inventory; the founder saw it all. With up to five months from deposit to stock, Wayflyer funded the seasons banks wouldn't. - [BLVCK](/au/our-customers/blvck) — Tariffs pushed BLVCK to fulfil from Europe. Wayflyer financed inventory and marketing ahead of big launches to keep European supply matched to demand. - [SHIPAID](/au/our-customers/shipaid) — Bootstrapped, no investor money: they funded two new products, a fulfilment network and a returns tool, with Wayflyer instead of raising equity. - [Swift Hockey](/au/our-customers/swift-hockey) — Sold-out gear, no stock, and lenders who won't fund eCommerce without receivables. Wayflyer funded inventory to meet demand without giving up equity. - [Lick](/au/our-customers/lick) — Going from DTC into retail changed the working-capital needs. Wayflyer funded inventory and cash-flow gaps through the shift, without more dilution. - [Silly Pickles](/au/our-customers/silly-pickles) — Software scaled on equity; growth ran on Wayflyer. Non-dilutive financing launched 20 new markets, reaching 73 metros without giving away more equity. - [Brez](/au/our-customers/brez) — Explosive online demand needed production capital to match. A $10M Wayflyer facility funded the stock behind $44M in revenue, almost entirely online. - [Cole Buxton](/au/our-customers/cole-buxton) — Drop-based menswear ties up cash in every production run. Wayflyer funded the inventory behind the drops, and Cole Buxton grew fast while keeping 100% ownership. - [MyoMaster](/au/our-customers/myomaster) — After 200 investor rejections, growth still needed capital. Wayflyer funded the inventory to scale from £5M toward £15M without giving away equity. - [PerfectTed](/au/our-customers/perfectted) — Buying matcha from Japan at volume ties up cash long before it sells. Wayflyer funded the inventory behind its push into Tesco and Holland & Barrett. - [Poplight](/au/our-customers/poplight) — When tariffs hit, most cash was already in inventory and stockouts drove ad costs up. Wayflyer's financing kept marketing running and growth on track. - [Puppysphere](/au/our-customers/puppysphere) — Opening studios and scaling puppy yoga needed capital that fit the model. Wayflyer funded new openings behind 300% growth, targeting 100 locations. - [Sierra Madre Golf](/au/our-customers/sierra-madre-golf) — Sierra Madre paid inventory deposits months before the stock sold, with ads running alongside. Wayflyer funded both through the crunch and fueled 150% growth. - [Stokeview Advisory](/au/our-customers/stokeview-advisory) — A fractional CFO used Wayflyer across three very different clients, each needing capital faster than the bank could move. - [Valkental](/au/our-customers/valkental) — Producing overseas adds up to three months of import time, cash committed long before a sale. Wayflyer funded bigger production runs to reach seven figures. - [True Classic](/au/our-customers/true-classic) — Committing to new-category inventory opened a cash-flow gap ahead of revenue. Wayflyer funded the stock so they could sell and reinvest. - [Spongellé](/au/our-customers/spongelle) — Moving from B2B to DTC created an urgent funding need slow banks couldn't meet. Wayflyer financed the inventory behind its omnichannel growth. - [3Bears](/au/our-customers/3bears) — A new market meant all-new SKUs and packaging, cash tied up before a sale. Wayflyer funded the expansion and its partnerships without diluting equity. - [Beat The Bomb](/au/our-customers/beat-the-bomb) — Retrofitting venues between rounds needs capital, and raising equity dilutes. Wayflyer funded the buildouts non-dilutively and strengthened the equity story. - [Kekoa Foods](/au/our-customers/kekoa-foods) — A big-box retailer wanted all seven products nationwide, but production ran long. Wayflyer funded stock to scale from one store to nearly 800 in a year. - [Little Words Project](/au/our-customers/little-words-project) — Its bank called jewelry "too risky" and pulled the credit line, exposing inventory and payroll. Wayflyer bridged the gap so expansion continued. - [Act+Acre](/au/our-customers/actandacre) — Stocking 235 Sephora doors nationwide strained cash flow. Wayflyer funded the inventory behind the launch, so they scaled retail on their own terms. - [Petshop.co.uk](/au/our-customers/petshop-co-uk) — Growth had hit funding limits. Wayflyer's non-dilutive capital bought more inventory and locked in cheaper pet-food pricing, keeping full control. - [Correxiko](/au/our-customers/correxiko) — Rapid growth outran supply, pausing new-customer acquisition. Wayflyer funded collagen production runs so they could restock and acquire again. - [MNML Golf](/au/our-customers/mnml-golf) — Suppliers wanted half the order up front, the rest in 60 days. Wayflyer funded the seasonal inventory behind $1M in revenue, with no paid ads. - [Ghost Golf](/au/our-customers/ghost-golf) — After Black Friday 2022 they sold out with nothing left for the holidays. Wayflyer funded inventory to capture demand instead of turning it away. - [Powerlete](/au/our-customers/powerlete) — Expanding its range needed more inventory than traditional financing allowed. Wayflyer funded the expansion, and sales grew 10x in a year. - [Riley](/au/our-customers/riley) — Banks balked, then a big wholesale contract landed with no stock to fill it. Wayflyer funded the inventory to meet it and grow omnichannel. - [Happy Nuts](/au/our-customers/happy-nuts) — Staying in stock for Q4 demand needed capital they didn't have. Wayflyer funded the inventory behind years of triple-digit growth and a #1 Amazon Best Seller spot. - [Seed Golf](/au/our-customers/seed-golf) — An influencer spike and a wider range strained cash months before demand. Wayflyer's fast, tailored funding kept inventory ahead of the surges. - [BIOHM Health](/au/our-customers/biohm-health) — Raising equity to cover stock and ads is expensive. Wayflyer funded both, so the gut-health brand grew 94% without diluting to pay for inventory. - [BionicGym](/au/our-customers/bionicgym) — COVID factory closures stretched lead times to three months. Wayflyer's capital pre-funded orders to match supply to demand and cut delivery times. - [Bow Wow Labs](/au/our-customers/bow-wow-labs) — Scaling meant bigger inventory bets than cash allowed. They tested small with Wayflyer, then scaled funding to grow sales 82% in six months. - [Branch](/au/our-customers/branch) — After pivoting to DTC, Branch sold out fast with no cash to reorder. Wayflyer funded bigger runs and marketing, hitting $1.5M monthly sales in eight months. - [Cigar Club](/au/our-customers/cigar-club) — Suppliers demanded 30,000-unit minimums paid up front. Wayflyer fronted the order the founder couldn't cover in cash, helping the brand grow 5x. - [Flabelus](/au/our-customers/flabelus) — Launching mid-pandemic made cash flow and stock management brutal. Wayflyer's growth capital gave room to manage inventory and accelerate. - [InsideOut Living](/au/our-customers/insideout-living) — When banks pulled back, working capital for stock dried up. Wayflyer moved quickly to fund inventory volumes and helped the brand grow 150%. - [Pillow Cube](/au/our-customers/pillow-cube) — Hitting the growth they wanted needed outside funding, fast. Wayflyer's quick financing funded the stock behind doubling sales in two months. - [Powercut](/au/our-customers/powercut) — Winning space in Ireland's biggest retail chain meant huge inventory orders up front. Wayflyer funded them so the brand could fulfil the contract. - [Sons](/au/our-customers/sons) — Between equity rounds, marketing and inventory still needed funding. Wayflyer bridged the gap, growing the men's wellness brand more than 300%. - [The Baby's Brew](/au/our-customers/the-babys-brew) — Product development had absorbed the cash, leaving inventory as the constraint. Wayflyer funded the stock so the brand could reach more parents fast. - [Dock & Bay](/au/our-customers/dock-and-bay) — Stock is bought in winter and sits for months before it sells in summer. Wayflyer's flexible financing smoothed the seasonal gap so ordering never stalled. - [SPOKE](/au/our-customers/spoke) — Acquiring customers profitably needed dedicated marketing capital. Wayflyer's funding fueled the campaigns that won the brand 30,000 new customers. - [Fresh Clean Threads](/au/our-customers/fresh-clean-threads) — Fresh Clean Threads wanted to scale inventory and ads without selling equity. Wayflyer's non-dilutive financing funded that growth on its own terms. - [MagicHolz](/au/our-customers/magicholz) — Scaling hit the working-capital wall that stalls most eCommerce brands. Wayflyer funded the inventory that kept the homeware brand growing. - [Ambr Eyewear](/au/our-customers/ambr-eyewear) — Demand was proven; ad spend was the ceiling. Wayflyer's financing let the eyewear brand scale Google Ads without capping its own growth. - [Stryve](/au/our-customers/stryve) — The brand ran out of stock before the end of Q4 every year. Wayflyer's working capital funded inventory to meet demand and add €250,000 to Q4 revenue. - [BubbleBum](/au/our-customers/bubblebum) — Thin profits left no capital for inventory, and lenders wanted a PO it didn't have. Wayflyer funded the stock so the Amazon seller could scale. - [Geologie](/au/our-customers/geologie) — More stock meant more sales, but cash capped how much they could hold. Wayflyer funded inventory so the men's skincare brand grew 10x in a year. - [Curly Girl Movement](/au/our-customers/curly-girl-movement) — Opening Europe's first curly-hair store drained the cash for inventory and payroll. Wayflyer stepped in to keep orders and the business running. > “Wayflyer has been that very flexible financing partner that's really enabled us to avoid the need to go and raise capital.” > — Ben Yahalom, President, True Classic ## The future of financing is available today. [Apply now](https://app.wayflyer.com/authn/signup) [Speak to us first](/au/contact-us)