---
title: "Brand Guidelines | Wayflyer"
description: "Download Wayflyer logos, brand colours, and design assets. Everything you need to represent our brand consistently."
canonical: "https://wayflyer.com/au/brand-guidelines"
locale: "en-AU"
---

Brand Guidelines

# Everything that makes us Wayflyer

Our logo, colours, typography and design system, all in one place, with the rules for using them. Download what you need or copy assets straight from the page.

[Download Brand Assets](/assets-next/brand-guidelines/wayflyer-brand-assets.zip)

## Logotype

Our logo is our first impression and the most recognisable part of our identity. It represents who we are, builds trust, and should always be used consistently to maintain its impact.

[Download](/assets-next/wayflyer-logo-v2.svg)

## Brand symbol

The “W” symbol embodies our brand’s core values—strength, unity, and progress. Its clean, balanced design conveys confidence and precision, while the open structure reflects innovation and connection. Distinctive and versatile, it serves as a recognizable mark across all brand applications.

[Download](/assets-next/brand-guidelines/symbol-white.svg)

## Colour

Colour communicates through emotion and function. In our brand, it guides product vision and builds trust through consistent visual identity. It shapes how users feel, behave, and perceive both product and brand.

- Pulse Blue — #001EFF
- Dark Grey — #0C0D0D
- White — #FFFFFF

## The future of financing is available today.

[Apply now](https://app.wayflyer.com/authn/signup) · [Speak to us first](/au/contact-us)